Global Marketing Director - Water Division

The Global Marketing Director - Water Division (Hybrid Ann Arbor) is responsible for leading the strategic marketing function within the water division, driving sustainable growth across international markets. This role demands a visionary leader with deep industry expertise, capable of orchestrating revenue-generating initiatives, developing robust market strategies, and fostering innovation in a dynamic environment.

• Develop and implement a comprehensive 3-year global growth strategy, aligning with organizational objectives and market potential.
• Lead revenue generation efforts by identifying new business opportunities and optimizing existing channels.
• Design and execute the annual operating plan (AOP), ensuring targets and resources are effectively allocated.
• Conduct thorough market sizing, trend analysis, and competitor assessments to inform strategic decisions.
• Formulate and refine pricing strategies and compelling value propositions to enhance market positioning.
• Drive innovation initiatives across products and services, fostering a culture of continuous improvement.
• Set clear targets and key performance indicators (KPIs), regularly reporting on progress and outcomes.
• Develop and oversee go-to-market strategies for new offerings, ensuring successful launches and market penetration.
• Manage marketing budgets, ensuring optimal resource utilization and ROI.
• Supervise the creation and approval of digital and traditional marketing content, maintaining brand consistency and quality.
• Review and guide regional marketing plans, ensuring alignment with global objectives.
• Oversee campaign structures, ensuring cohesive execution and measurable impact.
• Collaborate closely with communications and brand teams to uphold and strengthen brand identity.
• Host regular leadership updates to communicate progress, challenges, and strategic adjustments.
• Promote community building initiatives to enhance stakeholder engagement and industry presence.

• Monitor, analyze, and report marketing activities and performance using Salesforce and other relevant tools.

  Required Expertise

• In-depth knowledge of the water industry, including market dynamics, regulatory frameworks, and emerging trends.
• Proven ability to develop and execute long-term strategic plans in a global context.
• Demonstrated success in market analysis, pricing strategy, and value proposition development.

• Track record of driving innovation and leading cross-functional teams toward ambitious growth targets.

  
  Reporting and Callibration

• Reports directly to the Chief Marketing Officer providing regular updates and strategic insights.
• Works collaboratively with sales, products, communications, and regional teams to ensure unified market approaches.
• Acts as a key liaison between marketing, operations, and brand management functions.

           Performance Metrics

• Achievement of revenue and market share growth targets.
• Delivery of annual operating plan objectives.
• Effective KPI tracking and reporting, with actionable insights for continuous improvement.
• Successful execution of go-to-market strategies and campaign effectiveness.
• Timely and accurate Salesforce reporting and data analysis.
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