The General Manager (GM) is responsible for the overall financial performance, growth, and operational excellence of a dual-business transportation location consisting of charter services and scheduled airport shuttle operations.
Salary Range: $115,000 - $130,000 + Bonus
This role is a hands-on leadership position with a primary focus on:
- Revenue growth and business development
- Cost control and margin improvement
- Operational execution and service reliability
- Leadership, accountability, and talent development
The General Manager will lead the turnaround of an underperforming location, drive new charter and shuttle revenue, strengthen local market relationships, and ensure operational standards, safety, and customer experience are consistently met.
The General Manager directly manages the Operations Manager and is expected to carry operational responsibilities in situations requiring additional leadership support, including staffing gaps, high-demand periods, or performance deficiencies.
Key Responsibilities
Financial Performance & P&L Ownership
- Own full P&L responsibility for both charter and airport shuttle operations
- Develop and execute short- and long-term plans to improve profitability and cash flow
- Analyze revenue, labor, fleet utilization, and operating costs; implement corrective actions
- Establish and track KPIs related to revenue growth, margin, on-time performance, customer satisfaction, and safety
Business Development & Revenue Growth (Primary Focus)
- Lead local business development efforts to grow charter revenue, including:
- Corporate accounts
- Universities and schools
- Athletic teams
- Tourism, hotels, event venues, and conventions
- Build and maintain strong relationships with:
- Airport authorities and vendors
- Hotels, travel coordinators, and tourism partners
- Corporate and institutional decision-makers
- Identify opportunities to increase shuttle ridership through:
- Schedule optimization
- Local partnerships
- Pricing and promotional strategies (in coordination with corporate)
- Act as the senior local representative of the company in the market
Operational Leadership & Execution
- Provide oversight and accountability for all daily operations across charter and shuttle services
- Directly manage the Operations Manager, ensuring:
- Effective staffing and scheduling
- Fleet readiness and maintenance compliance
- On-time performance and service quality
- Operation Management:
- Staffing and scheduling decisions
- Dispatch support
- on-call leadership presence
- Ensure consistent execution of company policies, procedures, and service standards
- Drive continuous improvement in operational processes, productivity, and reliability
Safety, Compliance & Risk Management
- Maintain full compliance with DOT, airport authority, and local/state regulations
- Champion a strong safety-first culture, including:
- Accident prevention and response
- Drug & alcohol testing compliance
- Safety meetings and training reinforcement
- Ensure fleet safety, cleanliness, and branding standards are met
- Partner with corporate Safety, HR, and Legal teams as required
People Leadership & Culture
- Set clear expectations, goals, and accountability for the Operations Manager and leadership team
- Address employee relations issues in partnership with HR
- Foster a culture of ownership, accountability, customer focus, and continuous improvement
Reporting & Communication
- Ensure accurate and timely reporting of:
- Revenue and KPIs
- Payroll and labor controls
- Safety and compliance documentation
- Communicate regularly with regional and corporate leadership on performance, risks, and opportunities
- Translate corporate strategy into effective local execution
Qualifications & Experience
- Bachelor’s degree in Business, Transportation, Operations, or related field (or equivalent experience)
- 7+ years of progressive leadership experience in transportation, logistics, hospitality, or a service-driven, multi-site environment
- Proven experience with:
- P&L management
- Business development or sales leadership
- Turnaround or underperforming operations
- Strong understanding of:
- DOT and transportation safety regulations
- Labor management and scheduling
- Fleet-based operations
- Demonstrated ability to:
- Lead through change
- Balance strategic growth with hands-on execution
- Build external relationships that drive revenue
- High level of financial acumen and operational discipline
- Proficient with scheduling, reservation, and reporting systems
- Excellent communication, leadership, and decision-making skills
Physical & Other Requirements
- Ability to work flexible hours, including early mornings, evenings, weekends, and holidays as required
- Travel <25%
- Must pass background and drug screening
- Ability to communicate effectively in English
