This is a temporary position.
Job Description: Senior Manager, Campaign Management
About the Role
The Senior Manager, Campaign Management is responsible for leading the planning and execution of integrated, audience-led marketing campaigns that drive measurable business outcomes. This role owns the end-to-end campaign lifecycle—from intake and ideation through execution, optimization, and learning—with a strong emphasis on audience strategy, segmentation, and personalization enabled through the Customer Data Platform (CDP).
This role partners closely with Marketing, UX/Design, Development, Analytics, and Operations to ensure campaigns are aligned to business priorities, customer needs, and brand standards. The Senior Manager sets the campaign and audience operating model, establishes best practices, and ensures consistent, scalable execution across web and app channels.
Key Responsibilities
Campaign Strategy & Planning
• Own campaign strategy across priority initiatives, ensuring alignment with business goals, customer segments, and go-to-market plans
• Translate business objectives into integrated, multi-channel audience-led campaign plans
• Partner with Product Marketing, Growth, Brand, and Sales to define campaign positioning, messaging frameworks, audience strategies, and success metrics
• Lead annual and quarterly campaign planning, prioritization, and roadmap development
Audience Strategy
• Own audience strategy for campaigns, including segmentation, targeting, and personalization approaches across web and app
• Partner with Customer Data Platform, Analytics, and Martech teams to define audience requirements, data inputs, and activation approaches
• Ensure effective use of CDP capabilities to support campaign targeting and personalization
• Translate business and marketing needs into actionable audience definitions, use cases, and activation plans
• Champion best practices for audience governance, reuse, and scalability across campaigns
• Identify opportunities to improve personalization, relevance, and customer experience through data-driven audience strategies
Campaign Execution & Delivery
• Oversee end-to-end campaign execution, ensuring high-quality delivery on time and within scope
• Establish and maintain campaign workflows, timelines, and governance across teams and channels
• Ensure campaigns are operationally sound, scalable, and compliant with brand, and legal
• Act as escalation point for campaign risks, trade-offs, and delivery challenges
Performance, Optimization & Reporting
• Define KPIs and measurement frameworks to evaluate campaign effectiveness and ROI
• Support A/B and multivariate testing efforts, partnering with Digital Experiments Team, Product, and Marketing to define hypotheses, test designs, success metrics, and learnings to inform future campaigns and audience strategies
• Partner with Analytics to analyze performance, identify insights, and drive data-informed optimization
• Lead post-campaign readouts and synthesize insights into actionable recommendations
• Continuously improve campaign effectiveness through testing, experimentation, and learnings
Cross-Functional Leadership & Influence
• Serve as a senior campaign leader and trusted partner to Marketing, Product, Sales, and Operations stakeholders
• Influence without authority to align teams around shared goals, timelines, and priorities
• Communicate campaign plans, progress, and results clearly to senior leadership
• Contribute to broader marketing strategy, operating model, and tooling decisions
Process, Tools & Operational Excellence
• Define and evolve the campaign management operating model, including intake, prioritization, and execution standards
• Help evolve testing and experimentation frameworks, ensuring consistent processes, documentation, and learnings across campaigns
• Evaluate and optimize campaign tools, platforms, and technologies
• Drive standardization and scalability while maintaining flexibility for business needs
• Identify opportunities to improve efficiency, speed, and quality of campaign delivery
Required Qualifications
• 5+ years of experience in campaign management, integrated marketing, or growth marketing
• Proven experience leading complex, multi-channel marketing campaigns end-to-end
• Strong strategic thinking with the ability to translate strategy into execution
• Experience working cross-functionally with Marketing, UX/Design, Analytics, and Operations
• Data-driven mindset with strong understanding of campaign measurement and optimization
• Excellent communication, stakeholder management, and presentation skills
Preferred Qualifications
• Experience in B2B, B2C, or lifecycle marketing at scale
• Experience building or evolving campaign operating models and processes
• Experience with marketing automation, Adobe Experience Cloud, Microsoft Excel
• Experience supporting multiple audiences, segments, or product lines
• Experience supporting or partnering on A/B testing and experimentation programs, including hypothesis development and execution
• Background in agile or test-and-learn marketing environments
Leadership Competencies
• Strategic and systems thinker
• Comfortable operating in ambiguity and driving clarity
• Influential partner with strong executive presence
• Bias for action with high attention to detail
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.