Candidates should be based in the Boston area. The territory will primarily cover this area. Candidates MUST be willing to travel 4 to 5 days a week and be comfortable with 8 to 10 overnight stays per month.
Area Growth Representative - Field Sales
Consumer Packaged Goods Manufacturing
Monday-Friday, 40 hours per week
Permanent Opportunity
Why You’ll Love This Job:
- Health, dental, and vision benefits
- 401k match
- Generous PTO plan
- Monthly car allowance + gas card
- Company-shared bonus pool
What You’ll Do:
New Account Acquisition
- Identify and target small and regional businesses not currently stocking company products, including electrical supply houses, lumber yards, hardware stores, and local grocery chains
- Actively pursue and close new stocking locations through in-person sales visits within the assigned territory
- Partner with an Inside Sales Representative to schedule appointments and advance opportunities
- Achieve monthly targets for new stocking locations added
- Exclude Nationally Planogrammed Accounts (NPAs) such as Home Depot, Walmart, Costco, and similar national retailers
Account Handover
- Transition newly identified and qualified accounts to the designated Inside Sales Representative or Account Management team
- Ensure all customer details, documentation, and account information are accurately communicated for a smooth handoff
- Maintain direct ownership of select accounts when decisions are made locally or when a corporate buying office is not involved
Converting Locations to Stocking Locations
- Convert nationally set but locally non-stocking locations into active stocking locations
- Work with accounts such as Ace Hardware, Napa, City Electric, and similar retailers to secure local inventory commitments
- Increase product availability and sales velocity at converted locations
Merchandising, Upselling & Maintaining at Existing Stocking Locations
- Maintain adequate inventory of product samples and point-of-purchase (POP) materials to support territory needs
- Build strong relationships with store and branch personnel to reinforce brand loyalty and long-term partnerships
- Secure off-shelf displays, preferential placement, and promotional support using effective selling and negotiation skills
- Ensure products are properly stocked, merchandised, and replenished
- Upsell products at every visit and introduce additional SKUs and display opportunities
- Perform product demonstrations and participate in in-store events to drive brand awareness and customer engagement
- Ensure execution of promotions planned at the headquarters level
- Maintain existing accounts as active stocking locations and develop store managers into strong brand advocates
Reporting and Metrics
- Log daily sales activities, account updates, and territory progress in Salesforce
- Track pipeline activity and report on new account conversions and performance against monthly and quarterly goals
- Review reporting tied to NPAs to ensure effective servicing and territory coverage
Miscellaneous
- Support customer-facing events such as trade shows, table days, and regional promotions
- Assist with special projects and initiatives that support company growth
- Represent the company professionally at all times, adhering to business-appropriate appearance and attire standards
- Balance responsibilities with an initial focus of 70% sales and 30% merchandising, which will gradually shift to 70% merchandising and 30% sales as the territory matures and grows
What We’re Looking For:
- Experience in territory sales, business development, or retail merchandising, preferably within the CPG industry
- Strong understanding of retail operations, product placement, and relationship-based selling
- Proven success in identifying opportunities and driving measurable growth
- Excellent communication, organization, and time-management skills
- Proficiency in Salesforce and Microsoft Office Suite
- Self-motivated and comfortable working independently while traveling within an assigned territory
