Field Marketing Manager

The Field Marketing Manager owns GoFormz's in-market presence — the boots on the ground that get our brand and our team in front of buyers at industry events. GoFormz does not run its own events; this role executes our sponsored activations at conferences, trade shows, and industry gatherings, with a focus on Construction and Energy enterprise accounts.

Reporting to the VP of Marketing, this role is part of the field functions side of the marketing org — alongside Business Development (Partnerships and SDRs) — and operates with a deal-hunting mindset. Events aren't boxes to be checked. They're opportunities to put our team in front of pipeline.

The ideal candidate has run sponsored event activations at scale, knows how to make a 10x10 booth feel like a 30x30, and understands that the work doesn't end when the event does. You stay on the leads until they move.

• Sponsored event activations — end-to-end logistics and on-the-ground execution for our presence at industry conferences and trade shows.
• CAB event logistics — the operational side of our Customer Advisory Board program, including venue, travel, agenda support, and member experience.
• Vendor and booth production — vendor relationships, booth design and build, on-site logistics, and shipping/receiving for collateral.
• Lead capture and rapid follow-up — tracking event contacts, coordinating SDR follow-up inside SLA windows, and making sure no event lead goes cold.
• Event ROI and reporting — you measure the pipeline impact of every event and report against it. Events without ROI are a budget conversation, not a calendar conversation.

• Own end-to-end execution of GoFormz's presence at industry events — from sponsorship negotiation and booth space selection to on-site staffing, attendee experience, and post-event teardown.
• Manage event timelines, budgets, and vendor relationships with precision. Maintain a master event calendar that the marketing and sales teams can rely on.
• Develop and maintain the event playbook — pre-event planning, on-site operations, lead capture standards, and post-event follow-up SLAs.
• Coordinate sales and SDR enablement for each event — pre-event briefings, target account lists, talk tracks, and on-site support.
• Treat events as activation moments, not transactions: ensure each event has supporting content, pre-event outreach, and post-event amplification.

• Own the operational side of the Customer Advisory Board program: venue, member travel coordination, agenda support, and on-site experience.
• Partner with the Director of Brand & Content Marketing on CAB content and member experience design — your role is logistics and execution, not program strategy.
• Maintain the CAB member calendar, communication cadence, and post-meeting follow-up.

• Manage vendor relationships for booth design, fabrication, shipping, and on-site labor. Negotiate scope and budgets to maximize impact.
• Coordinate booth content with the Integrated Marketing Manager — graphics, demo stations, takeaways, signage.
• Manage event swag, collateral, and giveaways with sourcing and inventory discipline.
• Run on-site setup, daily operations, and teardown. You're hands-on at the event, not phoning it in.

• Own the post-event lead process. Maintain the meeting tracker, route leads to the right SDRs, and ensure follow-up happens inside the defined SLA window.
• Manage event contact lists in Salesforce and our marketing automation platform — proper routing, tagging, and segmentation.
• Participate in bi-weekly demand gen syncs with the SDR Manager to review event contacts, engagement status, and conversion outcomes.
• Report on event contribution to pipeline in the weekly marketing team standup and core dashboard.

• Partner with the ABX & Campaigns Director on event-aligned account targeting and campaign integration — events should fold into the broader ABX motion, not run alongside it.
• Coordinate with the Director of BD & Partnerships on partner co-presence at events and partner-led activations.
• Coordinate with the Integrated Marketing Manager on event content needs — pre-event email, social amplification, post-event recaps, and case-study sourcing.
• Coordinate with the Digital Experience Manager on event landing pages, registration flows, and tracking.

• Event production experience — you have run sponsored events from scratch, not just supported them. You know the difference between executing an event and activating it for pipeline.
• Vendor and budget management — you've negotiated booth spaces, managed shipping logistics, and run events on time and under budget.
• Pipeline mindset — you understand why events exist: revenue. You track ROI, you measure follow-up, and you advocate for cutting events that don't perform.
• Hands-on operator — you're at the event, on the floor, working the booth. You know how to manage on-site dynamics, vendor crises, and last-minute changes.
• Organized and detail-oriented — events are punishing for the disorganized. Clean trackers, clear vendor comms, thorough run-of-show docs.
• Cross-functional collaborator — you work fluidly with sales, SDRs, partners, and the broader marketing team. The event is a team effort.
• 5+ years of B2B field marketing or event production experience. SaaS or enterprise software background preferred. Construction or Energy industry exposure a plus.

• Bachelor's degree in Marketing, Business, Hospitality, Communications, or related field required.

• Approximately 30–40% travel, primarily domestic, concentrated around event seasons. You must be willing and able to travel to industry conferences, trade shows, CAB meetings, and on-site activations.
• Travel includes weekends and occasional extended trips for multi-day events, with on-site setup the day before and teardown the day after.
• Valid passport required for occasional international travel as the events calendar requires.

Working knowledge of the following or close equivalents:

• Salesforce — contact and lead management, campaign tracking
• Marketing automation platform — list management and event nurtures
• Lead capture tools — Cvent, Bizzabo, badge scanners, or equivalent
• LinkedIn — Sales Navigator, Campaign Manager basics for event promotion
• ClickUp (or Asana, Monday, Notion) — project management and event planning
• Amplemarket or equivalent — SDR sequence coordination for follow-up

• Compensation range: $85,000 - $125,000 annually
• 401(k) with a company match.
• Paid parking at our downtown HQ.
• Employee medical and dental paid by the company; you just cover vision.
• 4 weeks (160 hours) accrued paid vacation in your first year.
• Monthly wellness reimbursement option.
• We have a fantastic team that gets stuff done and is fun to work with!
• The environment is fast pace, so you will see the results of your work immediately.
• You will have plenty of opportunities to use and learn cutting-edge technologies.