Field Marketing Manager – Growth & ABM (B2B SaaS)

TCWGlobal
Washington, DC

Job Title: Field Marketing Manager – Growth & ABM (B2B SaaS)

Location: Washington, DC 20036 (Hybrid – 50% onsite, flexible days)

Pay Rate: $110,000 base + 10% bonus yearly

Direct Hire- Permanent

Schedule: Full-time (Monday–Friday) Hybrid



About the Role

We are seeking a highly strategic and hands-on Growth Marketing Manager, Field to own and scale field marketing across the Americas. This is a high-visibility role driving pipeline, revenue impact, and go-to-market execution across Sales and Marketing teams.

This role requires strong Sales partnership, ABM expertise, and data-driven execution, with a heavy focus on pipeline influence and revenue impact. You must be experience using AI tools daily to improve marketing performance and efficiency.



Key Responsibilities

  • Own and execute field marketing strategy tied directly to pipeline and revenue goals
  • Build and run integrated campaigns (events, webinars, ABM, regional programs)
  • Partner directly with Sales leaders and AEs to drive pipeline progression and bookings
  • Identify pipeline gaps and design programs to accelerate revenue outcomes
  • Own end-to-end execution: planning → launch → optimization → reporting
  • Track and report on MQLs, pipeline, bookings, ROI, and performance metrics
  • Use AI tools daily to improve targeting, campaign execution, reporting, and productivity
  • Collaborate cross-functionally with Demand Gen, Product Marketing, Brand, and Sales Ops
  • Build scalable field marketing processes, workflows, and infrastructure



Required Qualifications (MUST HAVES)

  • 5+ years B2B SaaS field marketing experience, owning programs end-to-end
  • Strong, proven experience in partnership with Sales teams (Sales leaders + AEs)
  • Hands-on experience with ABM (Account-Based Marketing)
  • Proven ability to drive pipeline and revenue impact, not just awareness
  • Strong data-driven mindset — owns MQLs, pipeline, ROI, reporting
  • Salesforce experience (required) – reporting, dashboards, pipeline tracking
  • Experience with Marketo or similar
  • Demonstrated use of AI tools in daily marketing work ( **How you use AI will be part of the presentation in the interview process**)
  • Strong cross-functional collaboration across Sales, Marketing, Ops
  • Strong communication and executive presence
  • Ability to operate in fast-paced, matrixed environments



Additional Information

  • Hybrid role: 50% onsite, flexible days (not fixed schedule)
  • Must be able to commute into NYC office as needed
  • ~10–20% travel for field events
  • Strong preference for candidates seeking long-term roles (not short-term or contract work)
  • High-impact role influencing regional GTM strategy and revenue growth

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