Job Title: Audience mail marketing Development
Location: Hollywood, California, USA (On-site)
Duration: 6-Month Contract
About the Role
We are seeking a highly organized and data-driven Associate Manager, Audience Development to support omni-channel CRM campaigns for artists and fan engagement initiatives. This role will focus on executing and optimizing email and SMS marketing strategies to deepen audience relationships, improve retention and drive measurable business impact.
This is an excellent opportunity for someone who thrives in a fast-paced, collaborative environment and has a strong passion for music—particularly hip-hop and R&B.
Key Responsibilities
- Develop and execute email and SMS marketing campaigns aligned with overall audience development strategy
- Manage and maintain the campaign calendar, ensuring timely and accurate deployment
- Build and optimize customer journeys, including segmentation and personalization strategies
- Analyze campaign performance (open rates, CTR, conversions) and provide actionable insights
- Conduct A/B testing to continuously improve engagement and conversion rates
- Collaborate cross-functionally with eCommerce, creative, analytics, and product teams
- Support initiatives to improve customer retention, AOV, and lifetime value (LTV)
- Create reports and present performance insights to stakeholders
- Ensure best practices in deliverability, compliance, and audience targeting
- Contribute to copy and creative direction for campaigns to maximize fan engagement
Required Qualifications
- 2–5 years of experience in email marketing, CRM, or lifecycle marketing
- Hands-on experience with email and SMS platforms (ESPs)
- Strong understanding of segmentation, personalization, and customer journey mapping
- Experience with A/B testing and campaign optimization
- Solid analytical skills with the ability to translate data into actionable strategies
- Basic knowledge of HTML and CSS for email customization
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
- Strong organizational and project management skills
- Excellent communication and stakeholder management abilities
- Passion for music, especially hip-hop and R&B genres
Preferred Qualifications
- Experience with platforms like Attentive, Klaviyo, Braze, or Salesforce Marketing Cloud
- Prior experience in entertainment, music or media industry
