Position Summary
Must have firearms knowledge or experience.
The E-Commerce Specialist supports Canik USA’s online sales operations by managing daily e-commerce activities, maintaining platform accuracy, analyzing performance data, and supporting initiatives that enhance the customer experience. This role works cross-functionally with Marketing, Sales, IT, and Operations to ensure a compliant, high-performing online storefront aligned with company and ISO requirements.
Key Responsibilities
E-Commerce Operations
· Support the day-to-day operations of the company’s e-commerce platform
· Execute the established e-commerce strategies to drive online sales growth and customer engagement
· Create and maintain product listings, pricing, promotions, images, content accuracy, and compliance
· Monitor website performance, user behavior, traffic, and sales data to identify trends and improvement opportunities
· Prepare regular reports on e-commerce performance, including sales, conversion rates, traffic, and customer behavior
· Monitor the end-to-end customer journey to identify usability issues, technical bugs, and conversion friction
· Assist with testing, QA, and validation of site releases, features, integrations, and promotions to ensure a seamless customer experience
· Optimize on-site navigation, category structure, merchandising, and conversion performance through CRO and A/B testing initiatives
· Support relationships with third-party vendors, platforms, and service providers to troubleshoot issues, implement enhancements, and improve platform performance
· Collaborate with Marketing, Sales, and IT teams to optimize the online shopping experience
· Support research projects as required
· Participate in domestic and foreign travel as necessary
· Attend trade shows, industry events, and meetings as required
· Protect organizational value by maintaining confidentiality of sensitive information
· Support and adhere to all ISO standards applicable to the Company
· Perform other duties as assigned
· Evaluate and support new ecommerce tools and technologies that drive growth, increase operational efficiency, and improve existing programs/processes
Required Qualifications
· Bachelor’s degree in Business, Marketing, E-Commerce, or a related field, or equivalent experience
· 2+ years of experience supporting e-commerce platforms or online sales operations
· Basic knowledge of digital marketing, SEO, CRO, or online merchandising
· Experience with ecommerce platforms like Magento, Shopify, Salesforce Commerce Cloud, or similar. Shopify experience preferred.
· Strong analytical skills with experience reviewing sales, traffic, and website performance data
· Experience working with cross-functional teams
· Strong organizational skills and attention to detail
· Ability to handle confidential and sensitive information responsibly
· Working knowledge of HTML/CSS or other web markup languages preferred
· Experience testing and validating website features, releases, and integrations
· Proven ability to troubleshoot common ecommerce issues, including checkout flows, promotions, product visibility, and site performance
· Experience configuring and QA’ing promotions, discounts, bundles, and coupon logic
· Strong written and verbal communication skills
· Ability to manage multiple priorities and deadlines
· Self-motivated and capable of working independently to meet goals and targets
· Strong critical thinking and problem-solving skills