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About the Job:
We are seeking a talented Ecommerce & Digital Marketing Analyst to join our dynamic team. This role is central to our growth strategy, providing a 360-degree view of the customer journey—from initial ad impression to final checkout and long-term loyalty. You will optimize our digital footprint by blending paid media analytics with deep-dive ecommerce insights and site behavior analysis.
Additionally, this role will play a critical part in advancing our CRM and loyalty strategy by delivering actionable insights on retention, customer lifetime value (LTV), and incremental revenue performance.
A day in the life, what you’ll be doing:
Paid Media & Attribution
- Performance Deep-Dives: Conduct in-depth analysis of paid media campaigns (Social, Search, Video, Affiliate) to evaluate effectiveness and identify trends.
- Develop and maintain a structured testing roadmap to continuously improve campaign performance.
- Advanced Attribution: Maintain and evolve attribution models to accurately credit marketing touchpoints and optimize cross-channel spend.
- Vendor & Platform Management: Be the primary point-of-contact for vendors related to analysis and measurement and owner of related platforms.
Ecommerce & Site Analytics
- On-Site Behavior: Analyze the end-to-end customer journey to identify friction points in the conversion funnel, from landing pages to checkout.
- Product & Merchandising Insights: Collaborate with the ecommerce team to report on product performance, category trends, and the impact of site promotions.
- Data Integrity: Ensure tracking tags (GTM/GA4) and pixels are firing correctly to maintain a high standard of data accuracy across all platforms.
CRM & Loyalty Strategy
- Retention & LTV: Analyze customer segments to understand purchasing patterns, churn risks, and opportunities to increase Customer Lifetime Value.
- Incrementality Testing: Design and analyze "hold-out" tests to measure the true incremental revenue driven by email, SMS, and loyalty rewards.
- Loyalty Program Health: Monitor the performance of our loyalty program, providing insights on member engagement and the ROI of tiered incentives.
Testing & Optimization
- CRO Roadmap: Design and execute A/B and multivariate tests focused on both ad creatives and on-site elements (e.g., product detail pages, navigation, and cart flow).
- Actionable Insights: Translate complex data into "so-what" insights for cross-functional stakeholders in Marketing, Merchandising, and Tech.
- Ensure data accuracy and consistency.
What it takes to Join:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 3+ years of experience in digital marketing analytics, preferably in a retail or e-commerce environment.
- Proficiency in digital analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Strong knowledge of attribution modeling techniques and tools.
- Experience with mobile app measurement and tracking tools (e.g., Firebase, AppsFlyer, Adjust).
- A proven track record of designing and implementing successful A/B and multivariate tests.
- Exceptional analytical and problem-solving skills.
- Strong communication skills and the ability to translate complex data into actionable insights.
- Proficiency in data visualization tools (e.g., Tableau, Power BI, Looker Studio) is a plus.
- Knowledge of paid media platforms (e.g., Google Ads, Facebook Ads Manager) is preferred.
Salary Range: ($84,992-$88,179)
Pac Perks:
- HQ workforce of 60%+ people of color
- Dog friendly office environment
- Beverages and snacks provided daily
- Onsite gym, volleyball court, ping-pong tables, and a skate park available on campus
- $1,000 referral incentive program
- Generous associate discount of 30-50% off merchandise online and in-stores
- Competitive long term and short-term incentive program
- Immediate 100% vested 401K contributions and employer match
- Calm Premium access for all employees
- Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
- While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
- Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
- Ability to work in open environment with fluctuating temperatures and standard lighting.
- Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
- Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
- Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
