5 days a week onsite in Parsippany area, NJ - no exceptions.
*please do not apply without submitting a valid link to a digital portfolio.
Benefits stipend included.
Creative Strategist & Content Creator
Position Overview
We are seeking a highly creative and hands-on Creative Strategist & Content Creator to lead visual storytelling, content development, and community engagement for a growing consumer brand. This individual will serve as both a creative leader and on-camera representative, driving content initiatives that strengthen brand awareness, customer engagement, and sales performance.
The ideal candidate combines strong creative instincts with a deep understanding of digital marketing, social media trends, and conversion-focused content strategies.
Key Responsibilities
Content Creation & Live Selling
- Host regular livestream shopping events, showcasing products, demonstrating features, and engaging directly with customers in real time.
- Create daily short-form video and photo content for social media, email marketing, and digital campaigns.
- Produce product-focused content including demonstrations, styling showcases, feature highlights, and lifestyle storytelling.
- Serve as both on-camera talent and creative director for content production initiatives.
- Collaborate with internal and external creative resources to ensure a consistent and engaging content pipeline.
Creative Strategy & Brand Management
- Maintain and uphold the visual standards and creative direction of the brand across all marketing channels.
- Review and provide feedback on advertising creatives, email campaigns, website assets, and promotional materials.
- Develop creative briefs and content direction for designers, editors, photographers, and other creative partners.
- Oversee AI-assisted creative production workflows, ensuring brand consistency and product accuracy across all visual assets.
- Monitor content performance and recommend improvements based on audience engagement and conversion data.
Community Engagement
- Manage and grow online customer communities across social platforms.
- Develop content calendars and engagement strategies that encourage participation and customer loyalty.
- Respond to customer inquiries and interactions with personalized content and thoughtful communication.
- Foster meaningful relationships with brand advocates and repeat customers.
Campaign Execution
- Support the creative development and rollout of promotional campaigns, product launches, seasonal initiatives, and sales events.
- Ensure consistency across marketing touchpoints, including digital advertising, email marketing, social media, and website content.
- Coordinate creative assets and messaging to deliver a cohesive customer experience.
Qualifications:
- 2+ years of experience in content creation, social media management, creative strategy, or digital marketing for a consumer-facing brand.
- Experience creating engaging short-form video content for platforms such as Instagram Reels, TikTok, and Facebook.
- Comfortable appearing on camera and presenting products in livestream or video formats.
- Strong portfolio demonstrating visual storytelling, branding, content creation, or creative direction.
- Proficiency with Canva, Adobe Creative Suite, and common video editing platforms.
- Understanding of paid social creative best practices and performance-driven content development.
- Strong communication, project management, and organizational skills.
- Ability to work onsite and collaborate closely with products, inventory, and creative teams.
Preferred Qualifications:
- Experience within eCommerce, retail, fashion, accessories, lifestyle, or consumer products industries.
- Familiarity with livestream commerce platforms and community-driven marketing.
- Experience utilizing AI-powered creative tools and content-generation platforms.
- Knowledge of direct-to-consumer marketing strategies and customer acquisition best practices.