Director, Product Marketing, Developer Platform

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

This is a product marketing role, not a developer campaign marketing role. That distinction matters. Developer campaign marketing executes against a defined brief — events, demand generation, content distribution. This role writes the brief. It owns the positioning, narrative, and go-to-market strategy that defines what ServiceNow is as a developer platform and shapes how developers, technical buyers, and the broader market perceive and choose it.

ServiceNow is creating this function as a dedicated role for the first time. Platform-wide developer messaging strategy has previously sat at the VP level. As the platform’s developer ecosystem grows and artificial intelligence reshapes how builders discover and adopt enterprise tools, this function requires a dedicated owner who has built it before at a comparable company.

We are looking for a senior individual contributor Director of Product Marketing, Developer Platform to own this function end-to-end. You will define the developer platform narrative across every surface where it is expressed — including major product launches and executive developer keynotes — and own the go-to-market motion that connects the platform story to developer adoption and platform activation. You will report directly to the Vice President of Community, Developer Ecosystem and App Engine and work closely with developer relations, community, and product management.

This is a senior individual contributor role with no people management responsibilities. The candidate must have worked in product marketing for a developer platform before — not developer campaign marketing. Those are different functions.

Responsibilities

• Own the entire developer-facing messaging strategy for the ServiceNow platform: define the narrative and positioning that shapes how developers, technical buyers, and the market understand and evaluate ServiceNow as a build platform
• Own developer platform narrative for major product launches: define the developer-facing story from initial positioning through sustained adoption messaging
• Own executive developer keynote content: develop and shape the platform narrative expressed at major external events and developer-facing executive communications
• Own the go-to-market strategy and content strategy for the ServiceNow developer site in partnership with the product and engineering team: define what the site says, who it speaks to, and how it is structured to serve developers effectively
• Lead developer content strategy in close partnership with the developer relations team: set the strategic brief that developer advocates and community content creators execute against, and ensure output connects to measurable adoption outcomes
• Own the strategy for how ServiceNow is discovered through artificial intelligence search, large language model responses, and modern developer research channels
• Own the go-to-market motion that connects the platform story to enterprise customer activation: ensure that customers who have purchased platform capabilities have the developer engagement and content that drives active use
• Build the measurement framework that connects developer marketing activity to platform adoption outcomes
• Develop content that gives customer-facing teams a credible, developer-fluent story to tell
• Stay close to how developers discover and adopt enterprise platforms: bring an informed external perspective that continuously raises the bar on how ServiceNow shows up in the developer market

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 7 or more years of product marketing experience with meaningful time in developer platform product marketing — not developer campaign marketing; these are different functions and this role requires the former
• Demonstrated experience owning the full developer-facing messaging strategy for a platform: you have defined what the platform is, who it is for, and why developers choose it
• Experience owning or significantly contributing to executive developer keynote content and platform-level narrative
• Demonstrated experience owning go-to-market strategy for a developer portal or technical destination
• Experience setting the strategic content brief for a developer relations or developer advocate team and ensuring their output connects to business outcomes
• Familiarity with artificial intelligence search and how it is changing developer research and evaluation behavior
• Experience connecting developer platform adoption to enterprise customer activation and retention outcomes
• Exceptional written communication: you write platform positioning documents, developer-facing narrative, and executive keynote content with equal clarity
• Experience at a developer-first platform company is required
• This is a senior individual contributor role with no direct reports
• Bachelor’s degree required; Master of Business Administration or equivalent experience preferred

JV19

For positions in this location, we offer a base pay of $173,200 - $303,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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