As The Director of Sales – Distribution & National Accounts you will lead Ferris’ distribution strategy, key partner relationships, and day-to-day execution while building and scaling a National Accounts channel. This role is a unique opportunity to strengthen and evolve a mature distribution model while developing the structure, programs, and approach to grow a National Accounts business. The Director will partner closely with distributors to drive performance and expand Ferris’ reach through new and existing channels—all while supporting a dealer-first strategy. This leader operates as both a strategic thinker and hands-on builder, bringing experience, enthusiasm, entrepreneurial spirit, and strong business acumen to drive results.
Ideal candidates will reside in the Milwaukee area. May also be remote, residing in the Midwest or Northeastern regions of the U.S.
You will do this by:
Distribution Leadership
Owning performance of the distribution business, including revenue, margin, forecasting, and execution
Leading relationships with key distribution partners, driving alignment, accountability, and growth
Enhancing a mature model through improved processes, performance management, and partnership engagement
Ensuring distribution strategies align with and support the direct dealer channel
National Accounts Development
Developing and execute a National Accounts strategy, including target identification and go-to-market approach
Establishing and refine programs, pricing, and support models to win and grow key accounts
Building the foundation for a scalable National Accounts business, including processes, structure, and ways of working
Converting opportunities into revenue through disciplined pipeline management
Ensuring alignment with broader channel strategy to maximize total business impact
Leadership & Collaboration
Leading and developing a small team (1–2 direct reports) with clear accountability and ownership
Partnering cross-functionally across Sales, Marketing, Product, Supply Chain, and Finance to drive execution
Building strong, trusted relationships internally and externally to influence outcomes and remove barriers
Performance & Planning
Developing and managing plans, forecasts, and budgets
Tracking and improving
KPIs including revenue, margin, market share, and inventory health
Using data and market insights to inform decisions and adjust strategy
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.
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You are the kind of person who is/has:
Entrepreneurial Mindset – Builds and develops new opportunities
Collaborative – Works effectively across teams and partners
Professional & Composed – Navigates complex situations with consistency and sound judgment
Strategic & Thoughtful – Understands broader business impact and channel dynamics
Results-Oriented – Delivers against revenue and growth objectives
Qualifications:
Bachelor’s degree in Business or related field
10+ years of sales or commercial experience, including distribution/channel management
5+ years of leadership experience
Comfortable traveling up to 50% of the time
Experience with National Accounts or strategic customer development preferred
Strong business acumen across pricing, programs, and profitability
Proficiency in Google Workspace and CRM/sales tools
Experience in outdoor power equipment or durable goods preferred
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and turf care products through its Briggs & Stratton®, Vanguard®, Ferris®, Billy Goat®, and Branco® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.
Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.