Description
Institutional Overview
Nestled in 25 acres of beautiful gardens, Philbrook Museum of Art is a 1920s Italianate Villa featuring a dynamic and ambitious program of rotating exhibitions and galleries with selections from an actively growing collection of approximately 15,000 objects. With artworks from Africa, the Americas, Asia, and Europe dating from 3,000 BCE to today, Philbrook is Oklahoma’s most comprehensive art museum and offers visitors a glimpse into a broad range of cultures, time periods, and perspectives. The diverse collection supports a vision of Philbrook as central to the lives of our community as a place for learning, inspiration, and fun. Through bold action and strategic investment, we create a space for new ideas, diverse perspectives, and social connection.
Position Overview
As the leader of a Communications team of five and a member of the senior leadership team, you’ll have a genuine hand in shaping the voice of the institution and the culture of our community. The Director of Marketing & Communications is responsible for the strategic development and execution of all marketing, communications, and sales strategies to drive attendance, increase revenue through ticket sales and membership, and create brand trust and value. The Director of Marketing & Communications implements a focused strategy aligned with Philbrook’s mission to shape public narrative, build audience and membership engagement, and translate Philbrook’s work into compelling stories. The Director reports to the CEO and works in close partnership with colleagues across the Museum to ensure strategic alignment around brand and voice.
Essential Responsibilities
- Lead and manage the Communications department, overseeing day-to-day operations including budgeting, planning, staff development, and internal communications. Monitor and evaluate performance of direct reports; provide coaching, training, and corrective action as needed.
- Develop and implement a unified marketing strategy that advances Philbrook’s mission, strengthens institutional identity, and grows awareness of its assets and programs. Implement and measure the success of a comprehensive marketing strategy to enhance Philbrook’s position in the marketplace, driving attendance and sales.
- Advance an inclusive and strategically informed web and social media presence across Facebook, Instagram, TikTok, and other channels as relevant. Oversee platform-appropriate content that grows online communities, drives consistent traffic, and expands reach among current and not-yet-engaged audiences.
- Provide direction to and maintain Philbrook’s brand identity in collaboration with designers, ensuring aesthetic consistency and a uniform institutional voice across all print and digital materials.
- In collaboration across departments, write and/or edit copy for advertising, communications, and audience engagement. Ensure tonal and brand consistency across all institutional communications. Contribute audience insights to help other departments make informed content and programming decisions. Collaborate with fundraising on membership efforts to identify opportunities and execute appropriate strategies for revenue growth.
- Lead media relations and serve as a primary Museum spokesperson. Provide communications counsel and media preparation support to Museum leadership and colleagues as needed.
- Create and track metrics to evaluate the effectiveness of communications campaigns. Share findings with Museum leadership and use data to inform future strategy and resource allocation. Stay current on trends in museum communications and marketing.
Requirements
Equivalent Education/Experience
- Bachelor's degree in communications, journalism, public relations, marketing, or a related field.
- Minimum 5 years of progressive experience in communications or marketing required; experience managing team strongly preferred.
- Prior experience in an art museum, cultural institution, or nonprofit organization strongly preferred.
Knowledge/Skill/Ability
- Demonstrated knowledge of or genuine interest in visual art, art history, or the cultural sector; ability to communicate meaningfully about art to diverse public audiences.
- Highly skilled in content strategy, writing, editing, and editorial process management across multiple formats and audiences.
- Proven experience in press and media relations, including relationship building, writing press releases, and pitching stories to local and national outlets. Experience serving as on-camera/on-air spokesperson.
- Experience with people management, including hiring, developing, and leading teams.
- Strong analytical skills with the ability to create and track metrics, evaluate campaign effectiveness, and report to senior leadership.
- Experience with digital content such as websites, social media, online advertising, and email campaigns including basic knowledge of HTML 5, Adobe after Effects, and web-development software, such as Webflow.
- Strong Microsoft Office product knowledge required.
Job Information:
- Monday - Friday, occasional evenings and weekends
- PTO & Sick Time
- 12 paid holidays per year
- Medical, Dental, and Vision Insurances
- Retirement Plan
- Membership
***Please provide a full application and Cover Letter to be considered.
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Criminal background check required.
Philbrook provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
