Abaco Systems is a global leader in modular, high performance, open architecture, standards-based rugged embedded computing for the most demanding applications in defense and industry. Our products and solutions are found in high-profile military/aerospace sea, land and air programs, plus commercial and industrial organizations in which rugged reliability is mission critical.
As the Director of Marketing, you will have a strategic global leadership role responsible for planning, developing, and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. You will lead a team of marketing professionals, collaborate with cross-functional teams, and work closely with senior management to achieve company goals and objectives.
Essential Duties and Responsibilities:
- Develop and implement the overall marketing strategy aligned with the company's goals and objectives.
- Identify market trends, customer insights, and competitive landscape to inform strategic decision-making.
- Manage and lead a team of global marketing professionals, fostering a collaborative and innovative work environment.
- Set clear goals and expectations, provide regular timely feedback, and support professional development.
- Oversee brand positioning, messaging, and visual identity to ensure consistency across all marketing initiatives.
- Develop and maintain brand guidelines and standards.
- Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events, etc.) to drive lead generation and customer acquisition.
- Monitor campaign performance and adjust strategies as needed to achieve KPIs.
- Develop and oversee the digital marketing strategy, including SEO, SEM, content marketing, social media, and online advertising.
- Leverage data and analytics to measure and optimize digital marketing effectiveness, track and report KPIs as required by marcom and the Business Unit.
- Create compelling product narratives and materials for different target audiences.
- Manage media relations, social media, and PR efforts to enhance the company's reputation and manage crisis communications.
- Develop and distribute press releases, thought leadership articles, and other relevant content to meet Business Unit and AMETEK KPIs.
- Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.Stay up to date with industry trends and developments to drive innovation in marketing efforts.
- Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
- Manage trade shows and conferences to include event schedule, content, advertising, boothing, and subcontractor support to expand Abaco market awareness.
- Monitor expenses and report on budget performance to senior management.
- Collaborate closely with cross-functional teams, including sales, product, and design, to ensure alignment and maximize marketing impact.
- Effectively communicate marketing strategies and results to senior management.
- Manage and oversee Marketing Qualified Lead generation, email campaigns, website content/maintenance, and marketing inputs using tools such as Salesforce, Pardot, and Sitecore
Education and Experience:
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience 10+ years in marketing leadership roles, with a track record of successful strategy development and execution.
Qualifications:
- Strong understanding of digital marketing channels, content creation, and lead generation.
- Excellent leadership and team management skills.
- Exceptional communication and interpersonal abilities.
- Analytical mindset with proficiency in data-driven decision-making.
- Experience in B2B/B2C marketing, depending on the company's focus.
- Familiarity with marketing automation tools, analytics platforms, and CRM systems.
- Demonstrated ability to manage budgets and allocate resources effectively.
Abaco is a Department of Defense (DoD) supplier and as such employees may work with or be exposed to export controlled information and/or information that has been designated as classified information. This information may only be seen or handled by US citizens or qualified permanent residents or those with proper clearances.
