Director, Creative Production (NT Impact Lab)

About NowThis

NowThis is redefining media for a new generation. We’re not just keeping up with culture - we’re shaping it. With 98M+ global viewers each month, we specialize in social-first, short-form storytelling that hits differently. From TikTok to YouTube Shorts, our bingeable content shows up where our audience actually lives.

The Role

We’re hiring a Director, Creative Production (NT Impact Lab) - a space designed to deliver content that connects with audiences and expands what NowThis content can be.

This is a role for a strategic thinker and creative powerhouse who can both generate standout ideas and build the systems needed to bring them to life. You’ll contribute to the broader content pipeline while taking a distinct approach: focusing on high-impact concepts, emerging formats, and opportunities that sit within and outside of our current playbook.

You’ll oversee a nimble creative team and develop original short-form and long-form content across TikTok, IG Reels, YouTube, and beyond, experimenting with storytelling approaches that can evolve into the next wave of NowThis franchises.

This role requires a balance of creative vision and operational rigor, ensuring strong ideas are paired with the structure, processes, and collaboration needed to bring them to life.

What You’ll Do

• Lead and elevate the Creative Lab team, guiding producers to create high-quality, platform-native pitches and pilots that stand out in a crowded landscape
• Oversee the full development lifecycle - from ideation through pilot, testing, and iteration - ensuring ideas are both innovative and executable
• Shape the creative direction for new shows, series, and formats across TikTok, Reels, YouTube Shorts, Snapchat, and emerging platforms
• Partner with internal teams to explore and execute short-form and long-form content strategies, including pilots, series development, and talent-led formats
• Ensure content reflects NowThis’ editorial voice while evolving alongside audience behaviors, cultural trends, and platform dynamics
• Drive development timelines and production schedules, ensuring consistent delivery against deadlines and performance goals
• Collaborate closely with the VP, Digital Originals and cross-functional teams to align development with broader content strategy and business priorities
• Step into key shoots as needed, overseeing talent, crew, and post-production to ensure creative vision translates effectively on screen
• Mentor and develop producers, building a collaborative, accountable, and high-performing team culture
• Leverage performance data and testing to refine ideas, optimize formats, and inform future development decisions
• Identify and cultivate opportunities for creator, influencer, and talent partnerships that expand reach and unlock new creative directions
• Stay ahead of platform shifts and cultural trends, introducing fresh formats and forward-thinking storytelling approaches
• Support additional initiatives as needed to advance team and company priorities.
• Contribute to shaping the long-term creative direction and identity of NowThis
• Opportunity to appear on camera and contribute your expertise directly to the content.

Success Looks Like

• Success in this role means consistently delivering from concept through launch while ensuring your team is aligned, supported, and operating at a high level.
• Leading a high-performing team that consistently delivers standout, platform-native content that resonates with audiences
• Clear, streamlined workflows that drive team alignment, operational efficiency, and consistent on-time delivery
• A steady output of bold, original concepts that drive measurable growth in audience engagement, shareability, and overall brand impact across platforms
• A structured, forward-looking development slate that drives consistent output and scalable, franchise-worthy ideas
• Thoughtful, insight-driven creative decisions that anticipate trends and position content ahead of the curve

Must Haves

• 6+ years of experience in content development, creative strategy, or digital storytelling- ideally with a focus on original formats or IP creation
• Proven ability to develop standout, culturally relevant concepts that break through in a crowded content landscape
• Strong creative instincts and storytelling skills, with experience building ideas from concept through execution
• Deep understanding of digital platforms (TikTok, Reels, YouTube Shorts, etc.)—and where they’re headed next
• Track record of experimenting with new formats, structures, or creative approaches
• Excellent communication and pitching skills, with the ability to sell bold ideas and bring stakeholders along
• Strong cultural awareness and curiosity—someone who is early to trends, not reactive to them
• Ability to operate independently, prioritize high-impact work, and navigate ambiguity
• Proven experience building and managing high-performing creative teams, including establishing clear structures, workflows, and expectations that drive accountability and results

Nice to Haves

• Experience working with creators, influencers, or talent-led formats
• Comfort with tools like Adobe Premiere, Airtable, and/or Google Workspace.
• Experience developing content that extends beyond social (IRL, live, longer-form, etc.)
• Familiarity with branded content or co-development with external partners

How To Apply

To be considered for this role, please submit your resume and a cover letter. We recognize that you are more than just your resume, and we're eager to get to know the person behind the application.

Compensation & Benefits

The annual base salary for this position ranges from $120,000 to $130,000. An employee's position within this range will be determined based on several factors, including but not limited to: relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business needs.

Benefits include medical, dental, vision, 401(k), unlimited PTO, parental leave, and more.

Our Commitment to an Inclusive Workplace

NowThis is an equal opportunity employer committed to building a diverse and inclusive workplace.