Direct Response Marketing Specialist

Insight Global is seeking a Direct Mail / Direct Marketing Specialist for a top financial services client operating in the financial legal space. This individual contributor role sits at the center of a high-impact, seven-figure customer acquisition engine and reports directly to the SVP of Marketing. The ideal candidate is a disciplined, results-driven performance marketer who thrives on owning outcomes, testing aggressively, and scaling what works. While direct mail will be the primary channel, this role partners closely with digital and sales teams and offers long-term growth as the acquisition program expands. This is an excellent opportunity for a proven acquisition marketer looking to drive measurable revenue growth in a sophisticated, data-driven environment. This is a fully remote role.

Day-to-Day

• Own and scale a seven-figure direct response acquisition program
• Lead end-to-end direct mail campaigns
• Procure and manage mailing lists, databases, and mail house execution
• Partner with and manage external direct mail agencies and vendors
• Analyze performance metrics (response rate, ROI, conversion, CPA)
• Optimize offers, creative, targeting, and testing frameworks
• Maintain disciplined reporting and present insights to senior leadership
• Manage budgets, timelines, and campaign delivery
• Collaborate closely with digital/search marketing and sales teams

Must-Haves

• 5+ years of performance-based customer acquisition experience
• Proven success managing and optimizing large (seven-figure) marketing budgets
• Demonstrated ability to scale volume while improving CPA/ROI
• Strong analytical and data-driven decision-making skills
• Experience managing external agencies and third-party vendors
• Hands-on testing mindset (A/B testing, iteration, optimization)
• Highly independent, detail-oriented, and KPI-driven

Compensation:

$70k to $100k per year annual salary.

Exact compensation may vary based on several factors, including skills, experience, and education.