Digital Strategist - Paid Media (Meta & Google Focus)

Our agency client is growing and hiring a Paid Media Specialist with a strong emphasis on paid media (80%), particularly Meta and Google, with additional responsibilities across SEO, analytics, and digital project management (20%). This is a hands-on, strategic role-- ideal for an agency professional who can own media strategy end to end, confidently advise clients, and execute campaigns without heavy oversight.

This is not a pure media buyer role. We are looking for a strategic lead who can write media plans, guide budget decisions, manage campaigns, and clearly communicate performance and recommendations to clients.

This role will be a minimum of 1 day per week in the Baltimore, MD office. In office days may fluctuate depending on workload or deadlines.

Responsibilities:
- Develop and execute paid media strategies across Meta and Google, with a strong emphasis on Meta
- Deep experience managing digital advertising channels, including DSP, SSP, OTT, and paid media platforms 
- Strong working knowledge of SEO strategy and execution, in partnership with external consultants 
- Proficiency in tools and platforms such as WordPress, Elementor, Google Analytics, and Agency Analytic
- Create detailed media plans outlining budget allocation, channels, targeting, markets, and KPIs
- Launch, manage, optimize, and scale paid campaigns
- Serve as a strategic client partner, advising where ad dollars should go and why
- Produce clear, compelling weekly toplines and monthly performance reports
- Translate campaign data into actionable insights and recommendations
- Collaborate on ad creative direction (copy and visuals)
- Support SEO initiatives, including on-page optimization and basic technical SEO
- Work in platforms such as Google Tag Manager, Google Analytics, WordPress, and reporting tools
- Manage vendor relationships (Meta, Google, and others)
- Project-manage your own work across multiple accounts with minimal supervision
- Pitch in where needed in a small-agency environment

Qualifications:
- 3+ years of relevant digital or agency experience
- Deep expertise in Meta advertising (certification strongly preferred or actively pursuing)
- Strong working knowledge of Google Ads
- Experience as a media strategist, not just a buyer
- Comfortable wearing multiple hats in a small agency
- Client-facing, confident communicator with strong presentation skills
- Highly organized, self-directed, and dependable
- Experience with SEO, analytics, and CMS platforms (WordPress required)
- Agency experience strongly preferred
- A portfolio showcasing paid campaigns and results is highly encouraged

Nice to Have
- Meta/Facebook Media Buying Certification
- Experience in B2C campaigns
- Experience with programmatic or OTT media
 

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

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Cameron Little - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 05/13/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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