Digital Product Manager (Hybrid – Orlando, FL)
Optomi, in partnership with a leading entertainment brand, is seeking a Digital Product Manager to support digital marketing initiatives for large-scale events and seasonal campaigns. This role will focus on bringing digital campaigns to life for high-profile experiences! You will act as a key liaison across marketing, operations, and legal teams, translating business needs into actionable plans and ensuring seamless execution of digital content that drives guest engagement and purchase behavior.
What the right candidate will enjoy:
- Working on high-visibility digital experiences tied to major park events and seasonal campaigns.
- Collaborating with a high-energy, fast-paced team that values creativity and execution.
- Owning initiatives from concept through launch and seeing your work go live.
- Contributing to both strategic planning and hands-on execution of digital marketing efforts.
What type of experience does the right candidate have:
- Experience in digital product management, digital marketing, or content production within web or mobile platforms.
- Strong familiarity with CMS platforms and content publishing workflows.
- Proven ability to manage multiple stakeholders and drive alignment across cross-functional teams.
- Experience leveraging data, including A/B testing and performance metrics, to optimize digital experiences.
- Strong organizational skills with the ability to manage timelines and multiple priorities effectively.
- Nice to have: experience in hospitality, entertainment, or large-scale consumer-facing environments.
What the responsibilities are of the right candidate:
- Lead digital content launches and marketing initiatives from planning through execution.
- Translate stakeholder requests into clear requirements, tasks, and deliverables for cross-functional teams.
- Coordinate across marketing, operations, and legal to ensure timely and accurate delivery of campaigns.
- Manage timelines, resources, and project plans to keep initiatives on track.
- Support budgeting and forecasting efforts related to digital campaigns.
- Analyze performance data and user behavior to inform optimizations and improve engagement.
- Drive digital experiences that support top-of-funnel engagement and guide guests toward booking and purchasing.
