Digital Product Lead

About Wakefern

Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, and Morton Williams banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.

Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern’s co-operative members benefit from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.

About You

Summary

The Digital Product Lead serves as a strategic architect, responsible for steering a defined portfolio within the broader product roadmap. This role drives prioritization of high-impact initiatives and translates business objectives into detailed technical requirements across digital ecosystems—including web (.com) and mobile applications. We are looking for a strategic and user-focused Digital Product Lead to drive the vision, development, and optimization of our eCommerce platforms. This role will be responsible for leading digital product initiatives that enhance the customer experience, increase conversion rates, and support revenue growth across our digital channels. The ideal candidate will work cross-functionally with UX/UI, engineering, marketing, analytics, and merchandising teams to deliver seamless and innovative online shopping experiences aligned with business goals.

Core Functions

• Drive Strategic Planning: Translate high-level business goals into actionable product concepts, detailed roadmaps, and functional specifications
• Lead Cross-Functional Innovation: Partner with designers, engineers, and brand stakeholders to ideate and deliver best-in-class user experiences and drive sales that resonate across all digital touchpoints.
• Champion a Test-and-Learn Culture: Embrace experimentation by identifying areas for innovation, designing pilot programs, and rapidly iterating based on data-driven insights.
• Oversee User Acceptance Testing: Lead comprehensive UA testing efforts to ensure product quality, alignment with business intent, and seamless user interaction.
• Define and Measure Success: Establish KPIs and benchmarks that align with industry standards, using them to evaluate performance and guide continuous improvement.
• Promote Consistency at Scale: Support efforts to align product features and experiences across brand banners and platforms, fostering cohesion and improving operational efficiency.

Knowledge and Skills Requirement

• 4-year College degree required, additional PMP certification a plus
• 5+ years in digital product management, with a strong track record across mobile apps, web platforms, and e-commerce ecosystems
• Solid understanding of front-end and back-end development processes
• Familiarity with APIs, content management systems, and mobile operating systems (iOS/Android)
• Experience writing or translating functional specs and user stories for engineering teams
• Strong product vision with the ability to prioritize for impact
• Comfortable building roadmaps and balancing short-term wins with long-term investments
• Adept at driving alignment across diverse teams—design, engineering, marketing, and leadership
• Confidence in defining KPIs and using data to optimize product performance
• Experience with A/B testing tools, dashboards, or product analytics platforms
• Proactive, solution-oriented, and calm under pressure
• Exceptional written and verbal communication skills

Physical Demands and Work Environment

• Availability to work a varied, flexible schedule to meet business demands
• Ability to sit/stand in front of a computer for long periods of time
• Ability to adhere to the company’s four day a week in office work requirement
• Ability to travel as required

Compensation and Benefits

The salary range for this position is $75,000-$105,000 annually. Placement in the range depends on several factors, including experience, skills, education, geography, and budget considerations.

Wakefern is proud to offer a comprehensive benefits package designed to support the health, well-being, and professional development of our Associates. Benefits include medical, dental, and vision coverage, life and disability insurance, a 401(k) retirement plan with company match & annual company contribution, paid time off, holidays, and parental leave. Associates also enjoy access to wellness and family support programs, fitness reimbursement, educational and training opportunities through our corporate university, and a collaborative, team-oriented work environment. Many of these benefits are fully or partially funded by the company, with some subject to eligibility requirements.

About The Work

This job description is intended to set forth the general nature and essential duties and responsibilities of the work performed by associates for this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates to do this job.Associates may be assigned additional responsibilities as necessary. The Company reserves the right to revise this job description at any time and to require associates to perform other tasks as circumstances or conditions of its business, competitive considerations or the work environment changes. This document describes the position currently available and is not an employment contract.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The position covered by this Job Description is expressly declared to be “at will,” meaning Wakefern has the right to terminate the incumbent’s employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any associate. Any change to this “at will” employment status must be in writing and signed by the Vice President of Human Resource.