Digital Media Specialist

FIVE18 Family Services Operations Inc.
Lynchburg, VA

Description

Department: Marketing

Job Status: Active

FLSA Status: Non-Exempt

Reports To: Director of Marketing

Grade/Level: -

Amount of Travel Required: Local travel required to FIVE18 and partnering organizations, as needed.

Job Type: Full Time, 40 hours per week

Positions Supervised: None

Work Schedule: Monday-Friday, 8:30-5:00 pm, some nights and weekends as needed. Flexible hours, hybrid work week.



Position Summary:


The Digital Media Specialist plays a key role in advancing the mission of FIVE18 Family Services by capturing and sharing stories of reconciliation, healing, and hope. This individual will lead digital storytelling efforts through social media, video, and podcast production to help connect donors, churches, and the community to the life-changing work happening every day.

This role requires both creativity and strategy, someone who can see the story God is writing through this ministry and communicate the FIVE18 mission in a way that inspires engagement, education, generosity, and a deeper connection.



Essential Functions:


Video Production and Post-Production

  • Plan, record, and edit video content for storytelling, marketing campaigns, donor engagement, short form social media, and long-form video of events, training, and presentations
  • Capture interviews, testimonials, program footage, and organizational events
  • Manage all aspects of production, including lighting, audio, camera setup, and composition
  • Edit video using professional software, incorporating music, graphics, and captions as needed
  • Organize and maintain video assets and equipment

Storytelling and Content Creation

  • Capture and tell stories of life change across FIVE18 programs
  • Write compelling scripts for video, campaigns, and content following the message of mission
  • Create clear, engaging short-form content (social, email, and campaigns) that drives education, connection and action (volunteers/donors)
  • Collaborate cross-functionally to produce content that is accessible, impactful, and on-brand
  • Ensure all storytelling reflects dignity,confidentiality, is faith-driven and trauma-informed care
  • Use trends and analytics to optimize content performance and audience growth

Podcast Production

  • Support the planning, recording, editing and posting of the Mended Futures Podcast
  • Coordinate with staff and guests to share meaningful conversations around healing, family, and faith (supporting and/or living a mended future)
  • Assist in promoting podcast episodes across digital channels

Social Media Management and Growth

  • Develop and execute a social media strategy that increases awareness, engagement, and support for FIVE18
  • Manage and grow platforms including Facebook, Instagram, YouTube, and emerging channels
  • Create and schedule content that reflects the mission and voice of FIVE18
  • Monitor analytics and trends and adjust strategy to improve reach and engagement
  • Engage with followers in a way that fosters community and connection

Collaboration and Project Support

  • Support multimedia needs for organizational events, and campaigns
  • Coordinate schedules, locations, and production logistics
  • Assist with photography or other multimedia/tech needs as required
  • Collaborate with the IT Department as needed

Brand and Mission Alignment

  • Ensure all content clearly reflects the organization’s mission and values
  • Maintain brand consistency across all video platforms
  • Collaborate with others on the marketing team to ensure each member’s success and the success of the team
  • Integrate faith thoughtfully and authentically into storytelling and messaging
  • Meet weekly with the marketing team to stay on track and report on progress, needs, strategy, and deployed tactics

Technical and Equipment Management

  • Maintain video equipment, cameras, microphones, lighting, and storage systems
  • Organize and archive video files and digital assets
  • Stay current with video production trends, tools, and best practices
  • Stay current with social media trends and develop a system of tracking to chart effectiveness


Deliverables:

  • Experience with social media platforms, scheduling tools, and analytics
  • Podcast recording and production
    Strong writing and storytelling ability across video, social, and digital formats
  • Weekly Marketing project meetings/check-ins
  • Monthly concept planning for upcoming video productions
  • Archiving, cataloging, and organization of existing and yet to be captured footage


Competency Statements:


  • Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others.
  • Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
  • Communication, Oral & Written - Ability to communicate effectively with others using the spoken word. Ability to communicate in writing clearly and concisely.
  • Creative - Ability to think in such a way as to produce a new concept or idea.
  • Goal Oriented/Initiative - Ability to make decisions or take actions and obtain a pre-determined result.
  • Problem Solving - Ability to find a solution for or to deal proactively with work-related problems.
  • Project Management - Ability to organize and direct a project to completion within deadlines.

Requirements

POSITION QUALIFICATIONS


Education: A bachelor’s degree in some form of digital communication is strongly preferred.

Experience: 2+ years in an audio/video field is strongly preferred.

Computer Skills: Adobe creative suite proficiency is required.

Certification & Licenses: N/A

Other Requirements:
Knowledge of Adobe Premiere Pro, social media video editing software and formats, and optimization.

**MUST provide samples of video/video editing**


SKILLS & ABILITIES

  • Strong communication and project management skills.
  • Experience or familiarity working in a nonprofit or faith-based setting.
  • Be able to take initiative to self-start and stay ahead of deadlines.
  • Basic knowledge of After Effects is a plus.
  • A digital demo reel/portfolio showing proficiency is required.

PHYSICAL DEMANDS:

N (Not Applicable) Activity is not applicable to this position.

O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently) - Position requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly) - Position requires this activity more than 66% of the time (5.5+ hrs/day)

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Stand: F Walk: F Sit: F

Manually Manipulate F Reach Outward O Reach Above Shoulder O

Climb O Crawl N Squat or Kneel F

Bend O Grasp O Speak F

Other Physical Requirements

Vision (Near, Distance, Color, Peripheral, Depth)

Sense of Sound

Sense of Smell

Sense of Taste

Sense of Touch

Ability to wear Personal Protective Equipment (PPE)

Sense of Balance

WORK ENVIRONMENT:

Majority office environment, unless recording on location like camp.

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