Position Overview
The Digital Marketing Manager will lead the strategy, execution, and optimization of digital marketing initiatives that drive brand awareness, lead generation, and revenue growth across B2B logistics services. This role will own digital channels including web, SEO/SEM, paid media, email, and marketing analytics, working closely with sales and commercial teams to support pipeline growth and customer acquisition.
The ideal candidate has strong B2B digital marketing experience, understands complex service offerings, and is comfortable translating logistics and supply‑chain capabilities into compelling digital stories and demand‑generation campaigns.
Key Responsibilities
Digital Strategy & Demand Generation
- Develop and execute integrated digital marketing strategies aligned to business growth and sales objectives
- Drive qualified leads through SEO, paid search, paid social, ABM, and conversion‑optimized landing pages
- Partner with sales teams to align digital campaigns with target verticals, key accounts, and service lines
Website & Content Management
- Own website performance, UX, CRO, and content optimization to support lead generation
- Collaborate with content and subject‑matter experts to translate logistics services into customer‑focused value propositions
- Manage CMS updates, landing pages, and gated content experiences
Paid Media & Marketing Programs
- Plan, execute, and optimize paid media campaigns across Google Ads, LinkedIn, and industry platforms
- Manage budgets, vendors, and agencies with a strong focus on ROI and CAC
- Support email marketing, nurture campaigns, and marketing automation initiatives
Analytics, Reporting & Optimization
- Track and report on key metrics including traffic, conversion rates, CPL, and ROI
- Use data and insights to continuously optimize campaigns and customer journeys
- Build dashboards and performance summaries for marketing and commercial leadership
Cross‑Functional Collaboration
- Partner closely with sales, business development, and operations teams to support growth initiatives
- Support trade shows, industry campaigns, and go‑to‑market launches digitally
- Stay current on digital marketing trends within logistics, supply chain, and B2B services
Qualifications & Experience
- 5+ years of digital marketing experience in B2B industries (logistics, transportation, supply chain, manufacturing, or industrial services preferred)
- Strong experience with SEO/SEM, paid media, analytics, and marketing automation platforms
- Proven ability to drive pipeline and revenue impact through digital channels
- Hands‑on experience with Google Analytics, CRM tools, CMS platforms, and marketing automation
- Ability to communicate complex service offerings clearly and effectively
- Strong project management, vendor management, and cross‑functional collaboration skills
Preferred Experience
- Experience supporting multi‑service or multi‑vertical B2B organizations
- Exposure to KPIs tied to revenue, sales enablement, or account‑based marketing
- Experience working with field sales or distributed sales teams
Why This Role
- High‑impact role supporting growth in a core supply‑chain industry
- Opportunity to shape digital strategy in a complex, B2B services environment
- Strong visibility and partnership with commercial and leadership teams
