About the Role
We are seeking a highly strategic and autonomous Digital Marketing Manager to oversee the entire owned-channel revenue funnel, from email and SMS lifecycle marketing to on-site conversion optimization, landing page design, and funnel performance. This role requires a forward-thinking professional who approaches marketing holistically, understanding full customer journeys rather than isolated tactics. You will translate product positioning and merchandising strategies from the Director of Product Marketing into compelling digital experiences that drive conversions, determining email content, audience targeting, landing page destinations, and sales closure methods.
While day-to-day execution is managed by a Digital Operations Specialist, you will operate at a strategic level—making informed decisions independently, analyzing channel performance, and continuously optimizing the customer journey. Reporting directly to senior leadership, this role demands proactive communication, ownership of outcomes, and self-direction.
What You'll Own
Email & Lifecycle Strategy
- Design and implement comprehensive email and SMS channel strategies, including calendars, segmentation, lifecycle flows, and campaign planning
- Manage Klaviyo platform architecture—flows, segmentation, deliverability, and Shopify integrations
- Develop A/B testing plans covering subject lines, send logic, creative elements, and offers
- Analyze channel performance, providing clear insights and actionable next steps
Conversion & On-Site Experience
- Lead CRO initiatives by identifying website friction points, designing and executing tests, and maintaining an ongoing optimization roadmap
- Design funnels tailored to different traffic sources (paid social, paid search, email, organic) to optimize conversion by source
- Develop landing page strategies and briefing creative and development teams on page objectives and user flow
- Think through the customer on-site journey from awareness to purchase, identifying and addressing drop-off points
- Possess a light UX sensibility to articulate experience issues and direct solutions without needing to code
Cross-Functional & Reporting
- Provide weekly performance reports with insights and prioritized recommendations for email and site conversion improvements
- Collaborate closely with the Director of Product Marketing on campaign timelines, product launches, and messaging
- Set clear briefs, SOPs, and QA standards for the Digital Operations Specialist to ensure smooth execution without constant oversight
What We're Looking For
- 5+ years of experience in ecommerce, DTC, or digital marketing, with demonstrated ownership of both email and on-site funnels
- Deep expertise in Klaviyo—flows, audience segmentation, deliverability, and revenue attribution—are second nature
- Proven CRO experience—designing and analyzing tests, interpreting results, and making data-driven decisions
- Strong funnel mindset—understanding how visitor intent influences on-site experience and tailoring design accordingly
- UX sensibility—ability to identify experience issues and propose effective solutions, even without technical development skills
- Familiarity with Shopify—comfortable navigating and understanding its role within the wider marketing stack
- Outstanding communicator—capable of escalating issues appropriately, providing clear guidance, and maintaining proactive communication
- Highly self-directed—able to prioritize tasks, manage your time effectively, and operate independently
- Creative thinker—consistently generating engaging ideas to best serve customer needs and drive revenue
Nice to Have
- Experience briefing and collaborating with creative teams for email campaigns and landing pages
- Familiarity with paid traffic channels and how they intersect with landing page performance
- Experience managing or mentoring junior team members responsible for execution
