Digital Marketing & Ecommerce Manager

Position Overview

Chartwell Hospitality is seeking a strategic and data-driven Digital Marketing & eCommerce Manager to lead digital revenue optimization across its growing portfolio of branded hotel assets. This role will drive online performance for a diverse mix of Hilton, Marriott, and IHG properties, including select-service, extended-stay, and full-service hotels located in high-growth markets across the United States.

The Digital Marketing & eCommerce Manager will be responsible for maximizing direct channel contribution, optimizing brand.com and OTA performance, and aligning digital strategy with revenue management and asset management objectives. This leader will play a critical role in enhancing portfolio-wide profitability and market share.

Portfolio Context (Role Scope)

• Multi-property portfolio spanning -- 34 operating hotels with additional assets under development
• Branded partnerships with Hilton, Marriott, and IHG
• Mix of select-service, extended-stay, and full-service hotels
• Geographic footprint includes Tennessee, New York, Florida, Texas, Colorado, North Carolina, Missouri, and Oklahoma

This role requires a portfolio-level mindset, balancing brand standards with ownership-driven performance.

Key Responsibilities

• Develop and execute a portfolio-wide eCommerce strategy focused on increasing direct bookings and reducing third-party dependency
• Align digital initiatives with Chartwell’s ownership-driven approach to maximizing ROI and asset value
• Identify opportunities across markets (urban, suburban, airport, and leisure destinations)

• Optimize performance within Hilton, Marriott, and IHG brand ecosystems, including brand.com merchandising and CRS tools
• Partner with brand representatives to leverage enterprise initiatives while maximizing property-level performance
• Ensure content, imagery, and offers are competitive and conversion-focused

• Oversee OTA strategy (Expedia, Booking.com, etc.) across all properties
• Optimize channel mix by market and segment (business travel, extended stay, leisure)
• Monitor parity, ranking, and cost of acquisition

• Lead paid media strategy including Google Ads, metasearch (Google Hotel Ads, TripAdvisor), and retargeting
• Oversee SEO strategy for both branded and local property visibility
• Collaborate with agency partners and brand marketing teams

• Establish KPIs across the portfolio including:
  • Direct channel contribution
  • Cost of acquisition
  • Conversion rates
  • Channel ROI
• Deliver actionable insights to senior leadership, property teams, and ownership groups

• Partner closely with:
  • Revenue Management (pricing & demand strategy)
  • Sales & Marketing (campaign alignment)
  • Operations (property-level execution)
• Support new hotel openings, renovations, and repositioning efforts with digital go-to-market strategies

• Lead and develop eCommerce and digital marketing resources (corporate and/or property-level)
• Foster a performance-driven, test-and-learn culture

Qualifications

• Bachelor’s degree in Marketing, Hospitality, Business, or related field
• 7–10+ years of experience in hotel eCommerce or digital marketing
• Proven experience working with Hilton, Marriott, and/or IHG systems and digital platforms
• Strong understanding of:
  • CRS and booking engines
  • Google Analytics / GA4
  • Metasearch and paid media
  • OTA extranets and channel management
• Experience managing multi-property or portfolio-level digital strategy

Preferred Experience

• Experience with new hotel openings, conversions, or renovations (PIP projects)
• Familiarity with extended-stay and select-service demand patterns
• Background in ownership groups or third-party management companies

Success Metrics

• Growth in direct booking share across portfolio
• Reduction in OTA cost of sale
• Improvement in website conversion rates
• Contribution to RevPAR index (RGI) growth
• ROI on digital marketing spend

Physical Requirements

The eCommerce Manager must be able to perform standard physical job functions within a hospitality environment, including prolonged periods of sitting and computer use, occasional standing or walking during on-site meetings or property visits, and the ability to lift or move light materials (up to 15 pounds) such as marketing collateral or equipment. The role may require visual acuity for detailed digital work, including analyzing online content and data across multiple screens, as well as the ability to communicate effectively in both virtual and in-person settings.

About Chartwell Hospitality

Chartwell Hospitality is a Franklin, Tennessee-based hotel ownership, development, and management company founded in 2003. The company operates a portfolio of high-quality branded hotels across the U.S., consistently outperforming competitors in occupancy and market share through a disciplined, owner-focused approach.

To Apply:
Submit your resume and a brief summary of your experience driving digital revenue performance across hotel portfolios.