Digital Content & SEO Manager
Position Overview
We are seeking a creative and data-driven Digital Content & SEO Manager to support our marketing efforts through strategic content development, search engine optimization, and website management. This role will be responsible for writing and publishing a variety of content including blog articles, press releases, and website pages while ensuring content is optimized for search visibility and aligned with overall marketing goals.
The ideal candidate combines strong writing ability, SEO expertise, and hands-on WordPress experience.
Key Responsibilities
Content Development
- Write and publish SEO-focused blog articles designed to increase organic traffic
- Create standard blog content and thought leadership articles that support brand awareness and industry engagement
- Develop and edit website pages and landing page content
- Write and distribute press releases for company announcements, leadership updates, awards, and company news
- Collaborate with internal teams to develop content supporting marketing initiatives and business priorities
- Refresh and update existing content to improve performance and maintain relevance
SEO Strategy & Optimization
- Conduct keyword research and identify content opportunities using Semrush and other SEO tools
- Optimize blog posts, webpages, and existing content for search visibility
- Implement on-page SEO best practices including meta descriptions, internal linking, and keyword optimization
- Track keyword rankings and search performance
Website Management
- Manage website content through WordPress, including uploading blog posts and updating pages
- Create and edit webpages using existing templates
- Maintain website content accuracy and ensure pages are properly formatted and optimized
- Support updates to landing pages and website sections as needed
Analytics & Reporting
- Monitor website performance using Google Analytics, Google Search Console, and Semrush
- Track organic traffic, keyword rankings, and engagement metrics
- Provide insights and recommendations to improve content performance and SEO strategy
Qualifications
- 3+ years of experience in content marketing, SEO, or digital marketing
- Strong writing and editing skills across multiple content formats (blogs, website content, press releases)
- Experience managing website content in WordPress
- Familiarity with SEO tools such as Semrush
- Experience using Google Analytics and Google Search Console
Strong organizational skills and ability to manage multiple content projects
