Digital Analytics Manager 5025

IT Analytics Manager

Buckhead, GA (Hybrid)

Our client is looking for an IT Manager – Digital Analytics & Experience to lead the strategy, implementation, and optimization of enterprise digital analytics platforms while managing a small team. This role is ideal for someone who enjoys working at the intersection of technology, analytics, and customer experience and wants to drive data-driven decisions across product, marketing, and engineering teams.

What You’ll Do

• Lead and develop a team of analytics and technical professionals within the IT organization
• Own the implementation and governance of Google Analytics (GA4), Adobe Analytics, and Quantum Metric
• Design and manage tracking strategies and tagging frameworks using tools like Google Tag Manager or Adobe Launch
• Partner with Product, UX, Marketing, and Engineering teams to improve digital experiences and conversion performance
• Leverage session replay, behavioral analytics, and heatmapping to identify customer pain points and optimization opportunities
• Build and maintain executive dashboards and performance reporting (Tableau, Power BI, Adobe Workspace)
• Conduct deep-dive analysis including funnel analysis, segmentation, and attribution modeling
• Support A/B testing and digital experimentation initiatives to drive continuous optimization
• Manage vendor relationships and help translate IT strategy into actionable initiatives

What We’re Looking For

• 4–6+ years of experience in digital analytics, IT, or data-focused roles
• Hands-on experience with Google Analytics (GA4) and Adobe Analytics
• Experience with Quantum Metric, FullStory, Hotjar, or similar behavioral analytics platforms
• Strong experience with Tag Management Systems (Google Tag Manager, Adobe Launch, Tealium)
• Proficiency with SQL and advanced Excel
• Experience building dashboards in Tableau, Power BI, or Adobe Workspace
• Strong communication skills with the ability to translate data into clear business insights
• Experience leading or mentoring team members is a plus

Why This Role

• Opportunity to own enterprise digital analytics strategy
• Work cross-functionally with product, marketing, and engineering leaders
• Lead a team and make a direct impact on digital experience and performance