Customer Segment Manager

About Wakefern

Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, and Morton Williams banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.

Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern’s co-operative members benefit from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.

About You

Summary

The segment manager (Hispanic) will oversee all work streams focused on growth of this key customer segment included but not limited to assortment and merchandising opportunities, marketing and advertising initiatives.

The segment manager will act as the project leader and liaison between all Wakefern functions and store leadership. This role requires cross-functional efforts that ultimately lead to individual store recommendations. The manager will lead research to execution, and identify opportunities within assortment, merchandising, advertising, and marketing to develop a best-in-class action plan to reach these specific, targeted customers. Additionally, store level engagement will be crucial to the success of executing against all these functional recommendations. This role will develop and maintain a scorecard to measure success. These efforts will be actively measured by customer count, sales, units, trips, baskets, and market share, but not limited to these metrics of success.

Core Functions

The essential job functions of this position include, but are not limited to, the following:

• Project Management from research to execution for multicultural
• Host cross divisional workgroup meetings to ensure each division is progressing
• Develop a relevant playbook for membership
• Work closely with product divisions to develop assortment recommendations
• Work closely with merchandising team to develop merchandising recommendations
• Work closely with advertising to develop a relevant media plan and evergreen/theme driven creative
• Work closely with the digital and social team to leverage all digital and media assets to reach this customer
• Work closely with over-indexing members and store leadership
• Schedule member meetings to present opportunities and help advise and determine each store’s approach
• Works with members/department managers to on executing recommended communication/marketing plan (ie: flex patches)
• Work with members/departments to integrate recommended items/merchandising displays and in store signs/labels
• Build Customer Insights by building an external network, engaging with customers, and analyzing relevant market research data
• Define tailored marketing campaigns for strategic market segments, aiming to generate new customer contacts, optimize the distribution of new solutions, and improve sales.
• Responsible for identifying and analyzing behaviors of key customer segments within the existing base and develop programs
• Prepares presentations for various audiences ranging from peers to executive level.
• Manage and measure the success of all tactical elements implemented
• Work directly with vendors to monetize and support key segment opportunities
• May be assigned additional responsibilities as necessary, depending upon the segment needs.

Knowledge and Skill Requirements

• Bachelor’s degree in business, marketing, food marketing or equivalent. MBA is preferred.
• Minimum of 7 years of Procurement or Marketing experience a must
• 3-5 years of experience Analyzing customer, business and industry data to drive business performance. · Knowledge of financial drivers, experience in developing return on investment objectives, ability to understand high level financial models and review quarterly forecasts
• Demonstrated strong analytical skills
• Must have strong strategic thinking, organizational and critical thinking skills
• The role requires strong cross functional partnership across the co-op
• SAP Experience preferred
• Knowledge of segment of focus
• Proven organization and multitasking skills
• Proven project management skills
• Strong interpersonal and oral/written communication skills
• Effective presentation skills
• Availability to work a varied, flexible schedule to meet business demands
• Ability to travel on behalf of the company as needed
• Competency with computer operating systems and Microsoft Office including Excel, Word and PowerPoint.

Physical Demands and Work Environment

• Ability to participate in retail store visits
• Ability to sit/stand in front of a computer for long periods of time
• Ability to adhere to the company’s four day a week in office work requirement
• Ability to stand and walk for extended periods of time
• Ability to travel as required

Core Competencies

• Communicate Effectively: Communicates thoughts and ideas in a well-organized manner, encouraging two-way communication.
• Build Relationships: Creates cross-functional partnerships through the development and maintenance of constructive and cooperative relationships.
• Stay Competitive: Demonstrates a mindset of continuous improvement while exhibiting passion and enthusiasm for their work.
• Embrace Change: Looks for new ways of working by supporting advancements in processes and technology.
• Develop You: Identifies and capitalizes on opportunities for personal and professional career growth.
• Drive for Results: Supports divisional and strategic objectives through achievement of work goals

Compensation and Benefits

The salary for this position is $75,000-$110,000 annually. Placement in the salary depends on several factors, including experience, skills, education, geography, and budget considerations.

Wakefern is proud to offer a comprehensive benefits package designed to support the health, well-being, and professional development of our Associates. Benefits include medical, dental, and vision coverage, life and disability insurance, a 401(k) retirement plan with company match, paid time off, holidays, and parental leave. Associates also enjoy access to wellness and family support programs, fitness reimbursement, educational and training opportunities through our corporate university, and a collaborative, team-oriented work environment. Many of these benefits are fully or partially funded by the company, with some subject to eligibility requirements.

About The Work

This job description is intended to set forth the general nature and essential duties and responsibilities of the work performed by associates for this position.It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates to do this job. Associates may be assigned additional responsibilities as necessary. The Company reserves the right to revise this job description at any time and to require associates to perform other tasks as circumstances or conditions of its business, competitive considerations or the work environment changes.This document describes the position currently available and is not an employment contract.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The position covered by this Job Description is expressly declared to be “at will,” meaning Wakefern has the right to terminate the incumbent’s employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any associate. Any change to this “at will” employment status must be in writing and signed by the Vice President of Human Resource.