CPW Website Content Specialist (MARKETING & COMMUNICATIONS SPECIALIST III)

• Medical and Dental plans
• Strong, flexible retirement plans including PERA Defined Benefit Plan or PERA Defined Contribution Plan, plus pre-tax and Roth 401K and 457 plans
• Paid life insurance
• Short- and long-term disability coverage
• Employee Wellness programs
• Flexible Spending Accounts
• Health Savings Accounts
• 11 paid holidays per year plus generous vacation and sick leave
• Flexible work schedule options and remote-work options
• Career advancement opportunities throughout the State system
• Some positions may qualify for thePublic Service Loan Forgiveness Program.

The work unit exists to determine, decide, develop and coordinate internal and external communications aligned with CPW’s mission to perpetuate the wildlife natural resources of the state, provide a quality state parks system, and to provide enjoyable and sustainable outdoor recreation opportunities that educate and inspire current and future generations to serve as active stewards of Colorado’s natural resources.

The Branding and Communications Section exists to lead the planning, development, creation, implementation

and evaluation of creative methods and communications techniques to efficiently communicate CPW programs, products and activities to local, regional and national publics based upon CPW leadership goals. The work unit is responsible for communicating with the public using the agency website, press releases, social media, regulation brochure publications, mass marketing efforts, video, and Colorado Outdoors Magazine and blog. The work unit is also responsible for pricing, production and distribution of these materials. The work unit is also responsible for overseeing the CPW retail operations, including the online store.

This position serves as a member of the CPW web team, aiding the Branding and Communications Section and CPW Staff SMEs with problem-solving to best respond to agency needs. This position will serve as a web content architect, organizing digital content for reuse and user experience, and functioning as a "blueprint" creator for CMS structure, metadata, and taxonomy. They align content models with technical systems to ensure efficient, searchable, and consistent, on-brand messaging. The position will have a focus on monitoring and implementing emerging technologies on the CPW site. They will liaise with CPW’s Business Tech team to ensure applications are developed with and integrated into the CPW website for optimal user experience. Under the direction of the Section Manager and the Communications Supervisor, this person will assist the web team in explaining and implementing a strategic vision and operational plan for agency needs. As a technical expert in web content management and design, this person will leverage semantic content development to maximize search engine optimization, and they will play a critical role in helping CPW achieve large-scale outreach and awareness goals for the site.

This position will work with the Communications Supervisor and staff to understand and analyze communication needs for other sections and branches of the agency, and find/develop solutions within the framework of the agency website standards, designs, and in support of agency mission and section/branch goals

• Coordinates with CPW web team’s Content Strategist and Communications Supervisor, staff SMEs, Branding and Communications
  teammates, Executive Management Team and other relevant parties to plan, update and maintain website content.

• Subject matter expert on translating the need and process for including new technologies into the Drupal site from staff or vendor.
  Work with web team, CPW Business Tech team and vendor(s) to understand implementation concerns and maintain expert working
  knowledge of these tools and their integration with the CPW website.

• Colorado Parks and Wildlife content is frequently scientific or technical in nature and employee must be able to interpret complex concepts into web-based material that is understandable by a general audience. At the same time, the interpretation must be accurate and acceptable to the providing scientific or technical authority. Web material is time-sensitive. Review, refine, revise and update current web material on a regular and timely basis. Evaluate content performance and leverage best practices in accessibility (WCAG), search engine optimizations, and include semantic content creation that is comprehensive, contextually relevant, and addresses user intent and topic depth.

• Attend team meetings as scheduled. Be a partner/liaison to Section’s project manager for web projects and prioritization. Cover for teammates during leave, illness, etc. on all areas of the website. Design/give presentations on certain areas of the website or overall website strategy for other staff clients.

Experience Only:

Six (6) years of relevant experience in Communications, Computer Science, Applied Computing, Computer Engineering, IT with one year demonstrated professional level enterprise-level CMS expertise.

OR

Education and Experience:

A combination of related education in Communications, Computer Science, Applied Computing, Computer Engineering, IT and/or relevant experience in an occupation related to the work assigned, withone year demonstrated professional level enterprise-level CMS expertise equal to six (6) years

• Additional appropriate education will substitute for the degree requirement on a year-for-year basis.

• Current or former State experience relevant to this position
• Masters degree in communications, marketing, graphic design, business administration or a related field
• Proficiency in Adobe Creative Cloud Applications (Photoshop, Acrobat, Premiere, etc.)

• Strong organizational skills
• Organizational and time management skills
• Strong level of written and oral communication skills
• Strong multi-tasking skills
• Proficiency in Drupal or similar content management system (CMS), Digital Asset Management (DAM) experience, Web Content Accessibility Guidelines (WCAG) compliance, Asana work management experience, HTML, CSS, Google suite.

• State of Colorado residency is required at the time of application.
• Occasional travel for meetings, conferences, workshops, etc., will be required
• Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position. (Please Note: Absent extraordinary circumstances, prior disciplinary termination or resignation in lieu of termination will disqualify the applicant from future State employment with DNR).

• Pursuant to theDNR-120 Fleet and Driving Standards Administrative Directive, any worker who will be expected to drive a State-owned vehicle is responsible for maintaining a safe driving record and a valid driver license prior to driving any State-owned vehicle.

  To be compliant with the new fleet vehicle policy, Motor Vehicle Records (MVRs) will be pulled for review for workers who:

  • Have an assigned State fleet vehicle

  • Are required to operate a vehicle as part of the position

  • Utilize a State fleet vehicle as a pool vehicle

• All applications received by the closing of this announcement will be reviewed by an HR Specialist against the Minimum Qualifications in this announcement.

• Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. Part of, or all of, the comparative analysis for this position will be a structured application review by Subject Matter Experts.

• Resumes, cover letters and other attachments are not considered as part of initial reviews, therefore, it is important to document in your application your education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement.

• Please thoroughly answer all supplemental questions (if listed) since question responses may be evaluated for content, writing ability, spelling, grammar, and effective communication.

• This recruitment may involve additional testing and/or exams to arrive at the top group for interviews.

• This recruitment may fill multiple vacancies at the same level.