CPW Marketing Supervisor (MARKETING & COMMUNICATIONS SPECIALIST V)

• Medical and Dental plans
• Strong, flexible retirement plans including PERA Defined Benefit Plan or PERA Defined Contribution Plan, plus pre-tax and Roth 401K and 457 plans
• Paid life insurance
• Short- and long-term disability coverage
• Employee Wellness programs
• Flexible Spending Accounts
• Health Savings Accounts
• 11 paid holidays per year plus generous vacation and sick leave
• Flexible work schedule options and remote-work options
• Career advancement opportunities throughout the State system
• Some positions may qualify for thePublic Service Loan Forgiveness Program.

The work unit exists to determine, decide, develop and coordinate internal and external communications aligned with CPW’s mission to perpetuate the wildlife natural resources of the state, provide a quality state parks system, and to provide enjoyable and sustainable outdoor recreation opportunities that educate and inspire current and future generations to serve as active stewards of Colorado’s natural resources.

The Branding and Communications Section exists to lead the planning, development, creation, implementationand evaluation of creative methods and communications techniques to efficiently communicate CPW programs, products and activities to local, regional and national publics based upon CPW leadership goals. The work unit is responsible for communicating with the public using the agency website, press releases, social media, regulation brochure publications, mass marketing efforts, video, and Colorado Outdoors Magazine and blog. The work unit is also responsible for pricing, production and distribution of these materials. The work unit is also responsible for overseeing the CPW retail operations, including the online store.

This position serves as the Marketing team supervisor, overseeing a team of six (6) professionals. As the unit manager for the Marketing team, this position is responsible for assigned program activities under the section’s marketing, branding, graphic design, and publications staff. This position is also responsible for the guidance and direction of a dynamic team, ensuring the production of timely and engaging content is implemented through an omni-channel approach. This unit manager and staff help CPW achieve its strategic priorities through developing campaigns that follow the CPW Strategic plan and generate revenue and raise awareness of agency products and programs. This position is responsible for tracking SMART goals and advising the section manager of campaign results. Supervision elements of this position include:

• Coaching and mentoring a high-functioning team.

• Assessing and planning assignments and applying appropriate metrics of success

• Providing the framework for individual performance plans, identifying project-specific and annual goals and regularly working with individuals to review and refine approaches to achieving these goals.

This position recommends, plans, develops, and executes comprehensive strategic marketing campaigns, determining the most cost-effective programs and marketing strategies to reach youth, families, sportspersons and other target audiences to advance CPW's mission. The position manages the agency’s existing brand standards and represents CPW as a trusted marketing partner to outside non-profit organizations and/or other state agencies. The role will provide program and technical support in the areas of procurement, accounting, program budget tracking, and collaborating with the section project manager and project management platforms. This position conducts these duties in full compliance with defined Fiscal rules, policies and procedures. This position and team help promote Colorado’s outdoor culture and ethos and engage the outdoor community in CPW’s mission to conserve Colorado’s natural resources and recreate responsibly.

The position will regularly inform the section manager and Assistant Director of Information and Education on branding efforts and upcoming sales and marketing campaigns, which must be planned for traditional print and emerging digital opportunities. With the section manager, will manage and maintain budgets for paid marketing and advertising opportunities.

The supervisor will need to work with other branches and sections, particularly Licensing, Reservation and Customer Operations, Registrations, and Retail to analyze data and utilize purchasing system opportunities in planning marketing programs. They will be responsible for sharing planned and final campaign performance and analytics with appropriate stakeholders, with a focus on advancing the agency’s strategic plan goals.

As a team supervisor, this position will manage the annual goals and reviews process with direct reports. The position will work with the Branding and Communications section manager to provide support to marketing and branding staff, encouraging development opportunities from defined annual goals and reviews. This person communicates policy, budgets, and operational information to direct staff and answer, or find answers to, questions, requests, and/or concerns from the team. Maintain a connection and a reason to believe with the agency’s strategic goals and annual objectives, working with the team to model the mission and strategy for the team and across the agency. This position also serves as the hiring manager for vacant or new positions in the Marketing unit, responsible for initiating and managing the process from position description and public posting reviews, through resume reviews and interviewing top candidates, to making offers.

Experience Only:

Eight (8) years of relevant professional experience in Marketing Account Management, Marketing Account Supervision, Marketing Professional Services, Advertising Management, Digital Marketing Management, Senior Graphic Design, Marketing Program Management or related fields,with at least two (2) years of demonstrated experience leading teams in a supervisory role managing cross-functional creative projects.

OR

Education and Experience:

A combination of related education in Communications, Program Management/Project Management, Marketing and/or relevant professional experience in Marketing Account Management, Marketing Account Supervision, Marketing Professional Services, Advertising Management, Digital Marketing Management, Senior Graphic Design, Marketing Program Management equal to eight (8) years,with at least two (2) years of demonstrated experience leading teams in a supervisory role managing cross-functional creative projects.

• Additional appropriate education will substitute for the degree requirement on a year-for-year basis.

• Current or former State experience relevant to this position
• Masters degree in communications, marketing, graphic design, business administration or a related field
• Current or former Colorado Parks & Wildlife work or volunteer experience
• Experience working in traditional print media and digital marketing platforms
• Understanding of print publication cycles and timing
• Experience in sales and lead generation
• Understanding of KPIs and common metrics and analytics for successful marketing campaigns
• Knowledge of parks, wildlife and outdoor recreation topics, issues and interest holders

• Strong organizational skills
• Extremely high level of attention to detail
• Excellent interpersonal skills
• Ability to communicate through all avenues of communication (e.g., email, phone, website, in-person, etc.)
• Ability to perform under pressure and willingness to adapt and change
• Ability to problem solve independently and as a team member
• Being reliable and punctual

• State of Colorado residency is required at the time of application.
• Occasional travel for meetings, conferences, workshops, etc., will be required
• Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position. (Please Note: Absent extraordinary circumstances, prior disciplinary termination or resignation in lieu of termination will disqualify the applicant from future State employment with DNR).

• Pursuant to theDNR-120 Fleet and Driving Standards Administrative Directive, any worker who will be expected to drive a State-owned vehicle is responsible for maintaining a safe driving record and a valid driver license prior to driving any State-owned vehicle.

  To be compliant with the new fleet vehicle policy, Motor Vehicle Records (MVRs) will be pulled for review for workers who:

  • Have an assigned State fleet vehicle

  • Are required to operate a vehicle as part of the position

  • Utilize a State fleet vehicle as a pool vehicle

• All applications received by the closing of this announcement will be reviewed by an HR Specialist against the Minimum Qualifications in this announcement.

• Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. Part of, or all of, the comparative analysis for this position will be a structured application review by Subject Matter Experts.

• Resumes, cover letters and other attachments are not considered as part of initial reviews, therefore, it is important to document in your application your education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement.

• Please thoroughly answer all supplemental questions (if listed) since question responses may be evaluated for content, writing ability, spelling, grammar, and effective communication.

• This recruitment may involve additional testing and/or exams to arrive at the top group for interviews.

• This recruitment may fill multiple vacancies at the same level.