CPG Category & Insights Analyst

Lack + Daily Marketing Recruiting Experts
Chicago, IL

Category & Insights Analyst – Food CPG

📍 Chicago, IL (Downtown) | Full-time, Onsite (5 days/week)

🚫 No relocation assistance offered


We’re partnering with a private equity-backed food company with a portfolio of well-known brands to hire a Category & Insights Analyst. This is a unique opportunity to join a high-growth, build-mode organization where you’ll play a key role in shaping category strategy and supporting major retail relationships.


If you love working with data, building compelling selling stories, and influencing both internal teams and retail partners - this is a strong career-building role.


🌟 Why This Role Stands Out

  • Join a fast-growing, entrepreneurial CPG business
  • Work on iconic brands with strong retail presence
  • High visibility with both sales teams and retail customers
  • Opportunity to influence category strategy, assortment, and merchandising
  • Broad exposure across insights, analytics, and customer-facing work


📊 What You’ll Own

Category Insights & Analytics

  • Analyze syndicated data (Nielsen/IRI/SPINS), POS, and panel data to identify trends and opportunities
  • Deliver ongoing consumption reporting and KPI tracking
  • Translate complex data into clear, actionable insights

Customer & Sales Support

  • Build fact-based selling stories for retail partners
  • Support sales presentations, including innovation sell-in and assortment recommendations
  • Provide retailer-specific insights to improve performance and drive growth

Category Strategy & Merchandising

  • Develop recommendations on assortment, pricing, and merchandising strategies
  • Support planogram (POG) development and optimization
  • Leverage category expertise to influence retail decisions

Research & Trend Identification

  • Identify opportunities for additional research to deepen consumer and category understanding
  • Stay on top of emerging trends in food and CPG


✅ What We’re Looking For

  • 2+ years of experience in Category Management, Insights, Market Research, Sales, or Marketing (CPG preferred)
  • Strong experience with syndicated data (Nielsen, IRI, SPINS)
  • Advanced skills in Excel and PowerPoint
  • Strong analytical mindset with the ability to turn data into insights and recommendations
  • Excellent communication skills and ability to influence stakeholders

🎓 Bachelor’s degree required


🎯 Ideal Profile

You are:

  • Highly analytical and detail-oriented
  • A proactive self-starter who thrives in a fast-paced, entrepreneurial environment
  • Comfortable working cross-functionally and supporting sales teams
  • Passionate about food, consumer behavior, and retail trends

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