Content Operations Lead

HGS
Austin, TX

About the role

We’re hiring a Content Operations Lead to serve as the senior subject matter expert and day-to-day delivery lead on content supply chain transformation engagements for enterprise, consumer-facing US brands.

You’ll be the practitioner clients lean on — the person who has actually run content operations at scale, redesigned the workflows, stood up the DAM, and built the operating model. On every engagement, you partner with our Strategy, MarTech, Analytics, and Change leads, but you own the operating-model answer.

If you’ve spent your career stitching together briefs, creative production, brand and legal review, localization, channel activation, and performance feedback loops — and you can teach a room of marketing executives how those pieces should fit together — this is your seat.

What you’ll do

• Lead the diagnose → design → roadmap → mobilize arc of 10-week consulting engagements as the senior content operations SME

• Run executive workshops and synthesize findings into a maturity assessment across people, process, and technology

• Design future-state workflows, RACI, governance models, and content operating models tailored to each client’s brand, channels, and agency mix

• Define DAM, CMP, and metadata strategies — including taxonomy, rights management, and governed handoff into channels

• Build phased transformation roadmaps with clear pilots, sequencing, and business cases

• Co-lead executive readouts with the engagement partner and serve as the trusted voice in the room with CMO, CDO, and transformation leadership

• Mentor analysts and consultants on the team and contribute to our practice IP, frameworks, and points of view

What we’re looking for

Required

• 10+ years in marketing or content operations at an enterprise, consumer-facing US brand (CPG, retail, financial services, healthcare, hospitality, or telecom) or in a consulting capacity serving those clients

• You have personally stood up or re-engineered an end-to-end content supply chain — brief, plan, create, manage, activate, measure

• Deep working knowledge of the content technology ecosystem:

◦ DAM / CMP / PIM (Adobe AEM Assets, Aprimo, Bynder, Frontify, Acquia DAM)

◦ Workflow and work management (Workfront, Asana, Monday, Wrike, Jira)

◦ CMS and activation (AEM Sites, Sitecore, Contentful, Salesforce Marketing Cloud, Braze)

◦ Creative and emerging GenAI content tools (Adobe Creative Cloud, Figma, Firefly, Jasper, Writer, Typeface)

◦ Analytics and content performance (Adobe Analytics, GA4)

• Hands-on experience designing metadata models, taxonomies, and governance for an enterprise DAM

• Track record building RACI and operating models that span in-house creative, agencies, and channel teams

• Confident facilitating C-level workshops and presenting to CMO/CDO audiences

Preferred

• Prior delivery experience at a top-tier consulting or digital agency practice (Deloitte Digital, Accenture Song, Publicis Sapient, EY, Slalom, Huge, R/GA, or a recognized boutique)

• Exposure to modular and structured content models, content reuse strategies, and journey-aligned planning

• Experience designing agentic or GenAI-assisted content workflows with human-in-the-loop governance

• Led a DAM rollout end-to-end — selection through adoption, not just implementation

• Built content performance scorecards tied to demand, conversion, or revenue KPIs

• Published, spoken, or taught on content operations, content supply chain, or MarTech operating models

How you work

• You translate fluently between marketing leadership, creative teams, and IT/MarTech

• You can run a future-state workflow design session on Tuesday and have the artifact ready by Friday

• You’re comfortable being the senior voice in the room when partners aren’t there

• You hold strong opinions on operating models — and you hold them loosely enough to listen

Why join

• Lead the highest-stakes workstream on every engagement, with practice leadership backing you

• Work across the most interesting consumer brands in the US market — no two engagements alike

• Shape our content supply chain methodology, frameworks, and IP

• Join a lean team where senior practitioners deliver, not just sell

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