Join a dynamic environment where data-driven storytelling shapes high-impact business decisions across a large, fast-paced organization. This role offers exposure to complex research initiatives, cross-functional collaboration, and the opportunity to translate consumer behavior into strategic direction. Professionals in this position will engage with advanced analytics, modern research tools, and high-visibility projects that directly influence organizational priorities.
Primary Services is excited to announce the role of Consumer Insights Analyst for our client, a large enterprise organization seeking to strengthen its research and analytics capabilities. In this position, you will support a high-performing insights function responsible for delivering actionable consumer intelligence across multiple business units. The Consumer Insights Analyst will play a critical role in designing, executing, and interpreting both qualitative and quantitative research to inform marketing, product, and customer experience strategies.
Responsibilities:
- Conduct end-to-end market research projects, including surveys, focus groups, and customer sentiment analysis.
- Perform advanced statistical analysis to identify consumer trends, behavioral patterns, and market opportunities.
- Develop and maintain dashboards and recurring reports to communicate insights to senior leadership and stakeholders.
- Design and evaluate survey instruments, discussion guides, and research methodologies aligned to business objectives.
- Synthesize data from multiple sources, including syndicated research, primary studies, and behavioral datasets.
- Translate complex data findings into clear, actionable insights and strategic recommendations.
- Collaborate with cross-functional business partners to support decision-making and initiative planning.
- Manage relationships with external research vendors and ensure quality control of deliverables.
- Review and validate analytical outputs before executive-level presentations.
- Provide guidance and support to junior analysts on research execution and analytical methods.
Qualifications:
- Bachelor’s degree in Marketing, Economics, Statistics, Business Analytics, or related field required.
- 5–8+ years of experience in consumer insights, market research, or data analytics roles.
- Strong proficiency in statistical analysis tools such as SPSS, SAS, R, or Python.
- Advanced experience with Microsoft Excel, including pivot tables, modeling, and data visualization.
- Hands-on experience with survey platforms and research programming tools.
- Familiarity with data visualization platforms such as Tableau or Power BI.
- Proven experience managing full-cycle quantitative and qualitative research projects.
- Ability to interpret complex datasets and translate findings into structured business insights.
- Experience working with syndicated research sources and large-scale consumer datasets.
- Strong background in questionnaire design, sampling methodologies, and research validation techniques.
