Community Relations Counselor

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Richmond, TX

Hiring: Community Relations Counselor (Hourly $25–$30)
 

If you’re friendly, driven, and love connecting with people, this might be your perfect role. You’ll support our Marketing & Sales Director by focusing on building referral relationships, attending events, and helping families discover a community they’ll love. This position is responsible for executing on our referral development plan and reporting weekly referrals and tracking results.  

We are seeking a Outreach Coordinator to drive lead generation, strengthen community relationships, and enhance our digital and brand presence across multiple channels. This role blends community outreach, event coordination, and hands-on marketing execution, including social media strategy, content creation, customer engagement, and sales team support.

Pay: $25.00 /hour

Schedule: Full-time 

Benefits:

  • 401(k) with company match
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Health insurance
  • Health savings account
  • Life insurance
  • Referral program
  • Vision insurance

What You'll Do:

Referral Development & Lead Generation

  • Work closely with the Director of Marketing & Sales to plan and execute referral lead-generation activities that produce qualified inquiries and move-ins.
  • Maintain strong relationships with referral sources through consistent outreach and follow-up.

Tracking & CRM Excellence

  • Complete paperwork and enter accurate data in the lead management system daily.
  • Report weekly on referral development plan activities and track outcomes.

Competitive Awareness & Events

  • Stay up-to-date on competitors (strengths/weaknesses) and help address objections proactively.
  • Participate in in-house marketing events and help generate resident/prospect referrals.
  • Actively participate in community outreach efforts.

Networking & Outreach Activities

You’ll represent our community through:

  • One-on-one appointments
  • Luncheon meetings/presentations
  • Industry networking meetings
  • Expos/conferences (attend/sponsor)
  • Cold calls / drop-by visits
  • Off-site educational presentations
  • Public relations opportunities
  • Consistent follow-up with all networking contacts

Qualifications:

  • College degree in sales, marketing, or business preferred
  • Experience in marketing, sales, or outreach (senior living a plus!)
  • Strong communication and relationship-building skills
  • Comfortable with social media, content creation, and basic design (Canva or similar)
  • Organized, self-motivated, and enjoys being out in the community

If you love connecting with people, getting creative, and making an impact, we’d love to hear from you!

EEO Employer

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