Communications & Client Content Support Senior Analyst

WTW External Site
Tampa, FL

This position supports Via Benefits spending account (SA) clients and participants with a strong focus on client  and participant facing communications and plays a key role in translating SA program information, process updates, and client needs into clear, compliant, and participant friendly content.

ParticipantBased Writing & Content Development (Core Focus)

  • Drafts and edits benefits communications, including: 
    • Emails
    • Mailers/letters
    • Guides and instructional content
    • Campaign‑related messaging
  • Tailors content to client requirements, branding, tone, and delivery channels.
  • Revises content based on client feedback, internal reviews, and operational updates.
  • Ensures written communications accurately reflect: 
    •  SA program rules
    • Timing and processing requirements
    • System or operational constraints
       

Client Services & Operational Support

  • Supports SA client work tied to communications, including: 
    • Validating messaging against operational realities
    • Coordinating with Communications to prepare content for delivery
    • Ensuring readiness for participant outreach
  • Partners with Client Success and Product teams to clarify requirements before content is finalized.
  • Helps identify content gaps, inconsistencies, or risk areas in client materials.
     

Cross‑Functional Collaboration

  • Works closely with: 
    • Via Benefits Communications on strategy, tone, and execution
    • Product on program changes or enhancements that impact messaging
    • Client Success Managers on client expectations and approvals
    • Operations/Fulfillment to ensure communications align with actual processing
  • Participates in recurring team meetings and check‑ins to align on priorities and upcoming client needs.
     

Quality, Accuracy and Process Adherence

  • Maintains high attention to detail to reduce rework and client risk.
  • Follows established templates, process steps, and documentation standards.
  • Flags issues early when content, timing, or execution may be impacted.
  • Supports continuous improvement by identifying opportunities to streamline or clarify communications.
     

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