Commercial Lead - Texas (On-Premise Focus)

GRAN MAIZAL Whisky
Austin, TX

The Role

This is a field-based role focused on activating accounts, training staff, and driving product recommendation across key on-premise locations in Texas (Austin, Houston, Dallas).

 

You will not be measured by how many accounts you open, but by how well those accounts perform.

 

What You’ll Do

- Activate accounts through tastings, bartender trainings, and on-premise engagement

- Build strong relationships with bartenders and key decision-makers

- Drive consistent product recommendation and reorder behavior

- Identify high-impact accounts and focus on depth over breadth

- Support distributor partners to ensure sell-through, not just placements

- Partner with distributor sales teams to support account execution and ensure product sell-through

- Represent Gran Maizal at key industry moments

 

What We’re Looking For

- Experience in spirits, hospitality, or on-premise sales

- Strong presence and credibility behind the bar

- Ability to guide tastings and communicate a product story

- Existing relationships in Texas on-premise accounts (strong plus)

- Experience working with distributors and navigating three-tier systems is a strong plus

- Self-driven and comfortable operating independently in the field

 

What Matters Most

 

You understand that:

- Products like this don’t sell themselves

- Bartenders are the real channel

- Recommendation drives demand

 

If you’ve successfully influenced what gets poured, recommended, and reordered — this role is for you.

 

Compensation

- Base + performance incentives tied to activation and reorder velocity

- Expenses covered (travel, samples, events)

 

Why Gran Maizal

- Build something new, not just sell another bottle

- Work directly with the founders

- High autonomy and real impact

  • - Opportunity to shape how a new category is introduced
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