Strategy & Analytics Lead Automotive | Data | Growth | Decision Intelligence Drive Smarter Decisions. Accelerate Growth. Lead with Data. USA TODAY NETWORK is a next-generation media and marketing solutions company reimagining what it means to connect. With unmatched local-to-national reach, we help businesses, communities, and consumers engage through powerful storytelling and innovative digital solutions.
Our
Automotive division is building a best-in-class
strategy and analytics function-focused on helping dealerships and automotive partners outperform the market through smarter data, sharper insights, and disciplined execution.
We're looking for a
Strategy & Analytics Lead who thrives at the intersection of
data, consulting, and performance marketing-someone who can turn complex information into clear, actionable business decisions.
What You'll Do Strategy & Analytics Leadership - Act as a trusted strategic advisor to clients and internal stakeholders
- Lead discovery conversations to uncover performance gaps and growth opportunities
- Translate complex datasets into clear, executive-level insights and recommendations
GA4 & Data Implementation - Own and optimize GA4 implementations (events, conversions, funnels, attribution)
- Diagnose and resolve tracking and attribution issues
- Ensure data accuracy and integrity across platforms
Client & Sales Partnership - Partner with sales teams to shape pre-sale strategy and solution design
- Participate in client-facing conversations and confidently influence stakeholders
- Use data storytelling to drive alignment and decision-making
Performance & Growth Development - Identify opportunities to improve marketing and business performance
- Deliver structured analysis to support optimization and growth initiatives
- Contribute directly to client retention, expansion, and long-term success
What You Bring - Bachelor's degree or equivalent experience
- 5+ years in analytics, strategy, consulting, or related roles
- Proven ability to drive business decisions in data-rich environments
- Automotive industry experience is a plus-but not required
Technical Expertise - Advanced experience with Google Analytics 4 (GA4)
- Strong proficiency in Excel/Google Sheets and PowerPoint
- Experience with CRM systems and attribution platforms
- Familiarity with BI tools and third-party data sources preferred
What Sets You Apart - Strong business acumen and strategic thinking
- Ability to simplify complex problems into clear actions
- Confidence in challenging assumptions and influencing outcomes
- Excellent communication and presentation skills
- Highly organized with the ability to manage multiple priorities
- Collaborative mindset with cross-functional teams
Why Join Us? - Be part of a rapidly evolving, data-driven growth organization
- Work at the forefront of automotive marketing and analytics innovation
- Influence real business outcomes for clients across the country
- Collaborate with smart, driven teams who value insight and impact
Compensation & Earnings - Base salary + bonus potential!
- Top of the line benefits including Health, Dental, Vision, 401k & MTO!
The salary for this role will range between $55,000 and $70,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
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