Campaign Operations Specialist (PEGA / AJO)

Job Title - Campaign Operations Specialist (PEGA / AJO)

Warren MI - Hybrid Role

Contract

We are seeking a highly motivated Campaign Operations Specialist to support a large-scale customer engagement and marketing activation initiative. This role will focus on executing and optimizing omni-channel campaigns across mobile, push notifications, email, SMS, and in-app messaging while partnering closely with engineering, product, and marketing teams.

The ideal candidate will have strong experience with PEGA-based systems, campaign operations, Adobe Journey Optimizer (AJO), and API-driven integrations.

Key Responsibilities

• Execute and manage mobile, push, email, SMS, and in-app marketing campaigns.
• Work closely with engineering teams to support API integrations and notification platforms.
• Configure and optimize customer journeys, audiences, and campaign workflows.
• Support Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP) initiatives.
• Partner with cross-functional teams including Product, Marketing, Analytics, and Engineering.
• Monitor campaign performance, troubleshoot issues, and recommend optimizations.
• Support A/B testing, personalization, segmentation, and experimentation initiatives.
• Ensure compliance with consent management, opt-in/opt-out preferences, TCPA, CAN-SPAM, and privacy regulations.

Required Skills

✅ Strong experience with PEGA Customer Decision Hub (CDH), PEGA Marketing, or Enterprise Decision Management (EDM)

✅ Hands-on campaign operations and customer engagement experience

✅ Experience with REST API integrations and API-based platforms

✅ Adobe Journey Optimizer (AJO) and/or Adobe Experience Platform (AEP)

✅ Experience with omni-channel communications:

• Push Notifications
• SMS
• Email Marketing
• In-App Messaging

✅ Experience with event-driven architectures:

• Kafka
• Kinesis
• Pub/Sub

✅ Cloud experience with AWS, Azure, or GCP

✅ Strong understanding of customer data, audience segmentation, and personalization

Preferred Skills

• Twilio, Braze, Iterable, SendGrid, or similar engagement platforms
• SQL and database knowledge
• Monitoring and observability tools
• A/B testing and campaign optimization
• Marketing technology (MarTech) platforms
• Experience working in large-scale B2C customer engagement environments

Qualifications

• 3–7+ years of experience in Campaign Operations, Marketing Technology, Customer Engagement, or related technical marketing roles.
• Strong communication and stakeholder management skills.
• Ability to work in a fast-paced, collaborative environment.

If you have a blend of PEGA expertise, campaign operations experience, and customer engagement platform knowledge, we'd love to connect.