BUSINESS DEVELOPMENT COORDINATOR – Sand Mountain Park & Amphitheater
SMP SFM, LLC
LOCATION: Albertville, AL
DEPARTMENT: BUSINESS DEVELOPMENT
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY
Sand Mountain Park & Amphitheater is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Albertville, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Sand Mountain Park & Amphitheater is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY
The Business Development Coordinator will promote Sand Mountain Park & Amphitheater as a premier sport, recreation, and training destination. This position will work with event providers/vendors, be responsible for promoting the primary revenue streams through effective marketing and advertising efforts. This role will assist in the implementation of a marketing plan including digital, social, grassroots, and local/regional/national event relationship building, and more.
This position will have the shared responsibility of working in conjunction with the General Manager to generate events and sponsorship revenue for the facility. The Business Development Coordinator is responsible for sales and contractual agreements for meetings, banquets, corporate team building, birthday parties, sponsorships, and special events.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
- Creating the marketing plan in partnership with the General Manager
- Executing the marketing plan and strategic initiatives
- Managing and updating the venue website
- Content development for digital or social media
- Designing flyers and promotional materials
- Managing social media business accounts including regular posting and management of content calendar
- Preparing and presenting regular reporting on marketing strategy and results
- Capturing quality video content of guests, leagues, events, and programs
- Developing creative ideas to improve the foot traffic into the venue
- Creating and executing promotional contests, giveaways, and membership events
- Building relationships with schools, churches, and other businesses
- Increasing social media followers and the number of positive Google reviews
- Updating the in-house digital marketing/advertising campaigns
- Monitoring guest feedback, reviews, and ratings and consistently presenting trends to the General Manager
- Assisting with all complex public relations efforts, inquiries, and strategies
- Event development and primary contact for all events prior to fulfillment
- Responsible for negotiating contractual agreements, event tracking processes, and database
- Accomplishes objectives by planning, developing, implementing, and evaluating programs, developing field sales action plans
- Sustains rapport with key accounts by maintaining regular communication, making periodic visits; exploring specific needs; anticipating new opportunities
- Provides information by collecting, analyzing, and summarizing data and trends
- Protects organization's value by keeping information confidential
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Serve as Manager-On-Duty ("MOD") when needed
- Participation in planning/strategic meetings
- Work with finance department to track and report profitability
- Development of operational Key Performance Indicator (KPI) reports
- Various other duties as required
MINIMUM QUALIFICATIONS:
- A bachelor's degree in recreation, sports management, or related field preferred
- 3-5 years appropriate sales experience required
- Experience in youth sports, trade shows, consumer shows or convention sales preferred
- Experience in contract negotiations, event creation, and planning preferred
- Must have excellent interpersonal, problem solving, and negotiating skills
- Must have excellent verbal and written communication skills
- Must have strong organizational skills
- Must have excellent computer skills, including Word, Excel, PowerPoint, etc.
- Must be able to work flexible schedules including weekends, nights, and holidays
- Prior responsibility in P&L management and budget oversight
TRAVEL REQUIREMENTS:
- Minimal intermittent travel as needed to various trade shows, networking events, and corporate events
WORKING CONDITIONS AND PHYSICAL DEMANDS:
- Must be able to lift 20 pounds waist high
- Will be required to sit for extended periods of time operating a computer
- Will be required to conduct venue tours to prospective clients
- Workplace environment has intermittent noise, generally moderate in nature, but can be loud at times especially during competitions and events
