Partner with Marketing, Digital, Technology, and Data teams to define and evolve the marketing business architecture, including capabilities, value streams, processes, and information flows.
Translate marketing strategy, customer experience goals, and business requirements into clear architectural models, roadmaps, and solution designs.
Support the definition, design, and governance of marketing platforms and applications (e.g., CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions).
Establish and maintain marketing-specific frameworks, standards, guidelines, procedures, and policies aligned with enterprise architecture principles.
Collaborate closely with support, engineering, and implementation teams to ensure architectural alignment throughout delivery.
Track project and program progress, clearly reporting status, risks, dependencies, blockers, and scope changes to stakeholders.
Manage multiple concurrent workstreams across marketing initiatives, ensuring priorities, dependencies, and deliverables are clearly defined and met.
Monitor and balance resource allocation across marketing programs, proactively identifying capacity constraints and recommending adjustments.
Lead business process analysis and optimization efforts for marketing operations, content workflows, campaign execution, and digital experience delivery.
Identify gaps, inefficiencies, and opportunities to improve speed-to-market, quality, governance, and scalability within marketing processes.
Drive adoption of agile and product-based delivery models within marketing and digital teams.
Qualifications & Experience:
Experience with ARIS or another Enterprise Process Repository to capture and manage business processes is preferred
Bachelor’s Degree in Business, Marketing, Computer Science, Information Systems, or a related field (Master’s preferred).
8+ years of experience in business architecture, marketing technology, digital transformation, or related disciplines.
Strong leadership, critical thinking, and problem-solving skills with the ability to influence without direct authority.
Proven experience working in agile and/or scrum environments, partnering with product owners and delivery teams.
Expertise in business process analysis, capability modeling, and requirements definition within a marketing or digital context.
Solid understanding of marketing technologies, digital platforms, and data-driven marketing concepts; comfortable collaborating with engineering teams and understanding technical trade-offs.
Excellent communication and stakeholder management skills, with the ability to translate complex ideas into clear, executive-ready insights.