Brand Lead - Portland Market

FIELD MARKETING REP LEAD — GORILLA ENERGY PORTLAND MARKET

Compensation: DOE $1,200–$1,400 weekly | Full-Time Contract

Contract Period: June/July through December 2026 (6 months)

Schedule: 40 hours/week, primarily in-field

ABOUT THE ROLE

We're looking for a dynamic, results-driven Field Marketing Rep Lead to launch and own our Portland market for Gorilla Energy. This is a hands-on, in-field full-time contract role — you are both the lead and the brand ambassador, executing sampling, retail activations, guerrilla marketing, and event presence across the Portland metropolitan area on a daily basis.

This role is built for someone who thrives being out in the field, owning their market end-to-end. For larger one-off events that require additional coverage, you'll have the ability to hire and coordinate temporary Brand Ambassador support on a per-event basis.

ABOUT GORILLA ENERGY

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in seven bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, Kiwi Strawberry, Lychee Pear, and Pomegranate Raspberry.

KEY RETAIL ACCOUNTS

This market is anchored by sampling, merchandising, and brand-building work across the following priority retail partners:

• Plaid Pantry
• ExtraMile
• Smaller convenience format stores across the metro

KEY RESPONSIBILITIES

Retail Support & Sampling Execution

• Personally execute in-store sampling activations across priority retail accounts (Plaid Pantry, ExtraMile, and smaller convenience format stores)
• Build and maintain working relationships with store managers and staff at retail accounts to ensure consistent activation access and merchandising support
• Coordinate sampling schedules, route plans, and activation timing windows to maximize consumer reach and conversion
• Track sampling KPIs at every activation: samples distributed, cans sold, consumer interactions, store-level feedback
• Deliver structured post-activation recaps to the Gorilla sales team and to distributor partners on a weekly basis, including activation outcomes, retail account performance, and recommendations for the following week
• Identify and pursue new convenience format store opportunities within the broader Portland metro and Willamette Valley

In-Field Execution & Market Strategy

• Create comprehensive market schedules and personally execute all marketing initiatives in-field
• Develop and execute both short-term and long-term market strategies across the Portland metropolitan area
• Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, music venues, and fitness centers
• Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, cyclists, outdoor recreation enthusiasts, and music scene professionals
• Target key Portland neighborhoods including Downtown Portland, Pearl District, Northwest, Northeast/Alberta, Southeast/Hawthorne, Beaverton, Hillsboro, Gresham, and Vancouver, WA
• Identify and capitalize on event opportunities including Portland State University and University of Portland events, Portland Trail Blazers and Timbers/Thorns game-day activations, local festivals, and Portland's thriving music, food cart, and craft beverage scenes
• Educate consumers face-to-face on what makes Gorilla Energy different from competitors

Event Support & Brand Ambassador Hiring (As Needed)

• Identify when a one-off event or large activation requires additional on-the-ground support
• Source, hire, and coordinate temporary Brand Ambassadors for these specific events on a per-event basis
• Brief event-day BAs on product knowledge, brand standards, and activation goals
• Manage event-day execution and ensure quality coverage from any temporary support hired

Inventory & Equipment Management

• Manage and organize storage unit for product and promotional materials
• Monitor inventory levels and coordinate restock of product and promotional items
• Maintain equipment in good working order across Portland's variable Pacific Northwest weather
• Ensure proper storage and handling of all company assets

Reporting & Communication

• Maintain detailed documentation of all market activities, retail account performance, and sampling outcomes
• Create comprehensive recaps after sampling events and major activations, formatted for distribution to internal sales team and external distributor partners
• Report on market performance, retail account momentum, and provide strategic recommendations
• Communicate effectively with company leadership, the sales team, and distributor contacts

QUALIFICATIONS

• 2+ years of experience in field marketing, brand ambassador work, event management, or retail sampling
• Comfortable working independently and being self-directed in the field every day
• Strong understanding of the Portland metropolitan area
• Excellent networking and relationship-building skills, particularly with retail store managers and distributor reps
• Proven ability to develop and execute marketing strategies
• Strong written reporting skills — ability to produce clean, distributor-ready recaps
• Valid driver's license with clean driving record
• Knowledge of energy drink market and consumer trends
• Ability to work effectively in Portland's climate (wet winters, mild summers)

PREFERRED EXPERIENCE

• Existing relationships within the Portland fitness, construction, skating, outdoor/cycling, or music communities
• Established relationships with key retailers in market (Plaid Pantry, ExtraMile, Smaller convenience format stores across the metro)
• Prior experience working with beverage distributors or DSD (direct store delivery) partners
• Experience with guerrilla marketing campaigns and hands-on sampling
• Background in fitness, sports, trades, skating culture, music/events, or related industries
• Knowledge of PSU, University of Portland, and surrounding campus areas
• Event planning and coordination experience
• Beverage or CPG marketing experience
• Familiarity with Portland's unique neighborhoods, the broader Willamette Valley, and SW Washington demographic distribution

APPLICATION PROCESS

To apply, please submit your resume along with a brief overview of your relevant experience in the Portland market, including any prior work with the priority retail accounts listed above.