BCSector-lifescience- brand strategy-senior

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Job Description – Senior: Brand insights/ strategy development (Life Sciences / Pharma)

Level: Senior

Team: Business Consulting - Life sciences sector team

Role Summary

We are seeking a Senior Consultant / Associate Manager in Commercial Strategy with strong experience in developing strategic brand plans in alignment with cross-functional teams.

This role involves close collaboration with global EY teams and client stakeholders to synthesize insights from multiple sources—such as competitive intelligence, primary market research, forecasting, and market access—to assess their impact on overall brand strategy, strategic imperatives, and critical success factors (CSFs).

The ideal candidate should have:

• Proven experience in crafting strategic brand plans through cross‑functional alignment
• Strong therapy area expertise; vaccines experience is a plus
• Demonstrated ability in stakeholder management and cross-functional collaboration
• Prior experience synthesizing insights from market research reports, primary research, and other inputs

Key Responsibilities

• Build and update brand plans
• Conduct deep-dive analyses into the therapy area and evaluate current and emerging therapies
• Identify optimal product positioning within the treatment algorithm
• Develop new or refine existing strategic imperatives and determine CSFs needed to achieve them
• Engage with cross-functional partners to gather their priorities and assess their impact on overall brand strategy
• Summarize qualitative and quantitative primary market research and integrate insights into the brand plan
• Storyboarding and “so-what” analysis
• Translate data outputs into concise, actionable insights
• Develop impactful, client-ready presentations and deliver insights to client teams
• Conduct “so‑what” analyses to determine the implications of insights on brand strategy

Client & Stakeholder Collaboration

• Partner with EY global teams to scope requirements and refine problem statements
• Present insights to internal stakeholders and external client teams
• Align on timelines, risks, deliverables, and quality standards
• Team Contribution
• Mentor junior analysts on analytics, quality checks, and storytelling
• Works with senior stakeholders to deliver timely and qualitative updates of project timelines, scope, and utilization of resource hours

Required Skills & Experience

Experience

• 3 to 7 years of experience in pharma commercial strategy
• Experience working in brand strategy/ integrated insights for major markets
• Extensive experience in commercial strategy projects related to opportunity assessment, strategic and tactical brand plans, TPP research, and policy-shaping advisory.
• Strong verbal and written communication skills
• Soft Skills
• Strong problem-solving and hypothesis-driven thinking
• Ability to independently convert insights into clear business narratives
• Effective communication across time zones
• Attention to detail, quality mindset and ability to manage multiple projects

Educational Qualifications:

Bachelor's/ Master's degree in life sciences-related fields such as pharmaceutics, pharmaceutical chemistry, pharmacology, biotechnology from top-tier institutes

An MBA (in Pharma/healthcare/general) is preferred but not mandatory

What we look for

We look for people who can develop and implement creative solutions to challenging problems and work well with teams to accomplish it. We look for people with an entrepreneurial spirit: innovative by nature, always creating new approaches, products, services, and technologies. Helping clients solve tough problems and implement solutions requires strong intellectual abilities and rigor as well as a practical sense of what works and what does not. We seek people who strive to lead themselves, their teams, and their communities, and who can foster effective teamwork to drive results. Is this you?

What working at EY offers

At EY, we’re dedicated to helping our clients, from startups to Fortune 500 companies and the work we do with them is as varied as they are. You get to work with inspiring and meaningful projects. Our focus is education and coaching alongside practical experience to ensure your personal development. We value our employees, and you will be able to control your own development with an individual progression plan. You will quickly grow into a responsible role with challenging and stimulating assignments. Moreover, you will be part of an interdisciplinary environment that emphasizes high quality and knowledge exchange.

Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• Freedom and flexibility to handle your role in a way that’s right for you

EY | Building a better working world

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Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.