KEY SKILLS & ATTRIBUTES
- You’re the day-to-day client contact
- You anticipate client needs
- You ensure account goals are met
- You stay on top of trends and issues relevant to clients and their industries and make recommendations to proactively leverage the information
- You manage/mentor account coordinators, account executives and senior account executives
- You’re focused on maximizing results for your clients
- You demonstrate curiosity and initiative in technology, digital media, marketing, and creative
- You are a proactive and positive driver of the agency’s culture, image, and brand
KEY RESPONSIBILITIES
Account Management & Client Relations
- You’re developing domain expertise critical to the practice that drives strategy for both existing clients and new business prospects
- You’re able to manage smaller accounts or large programs within bigger accounts with little oversight from the senior team and you meet or exceed all deadlines
- You’re the day-to-day contact for clients on your accounts, you’ve built a strong foundation of trust with them and they see you as an expert in your field
- You effectively drive internal team meetings and client meetings
- You play a strong role in annual, quarterly, and monthly client planning meetings
- You ensure both monthly and long-term goals are set and met for all accounts
- You’re always looking for ways to show value, give meaningful counsel and demonstrate creativity to your clients; you strive to do more than is required or expected in your role; without being asked, you do things for clients and teams that help drive campaigns or programs forward
- You’re able to connect the dots across a client’s programs and campaigns, and you’re starting to think a few steps ahead of the client and beyond what they have asked of us
- You look for ways to think bigger and integrate interdisciplinary ideas (marketing, media, content, social, influencer) where it will advance the client’s goals and play the client-facing role while working behind the scenes with other team members
- You stay on top of industry trends pertinent to the client’s industry and provide insightful recommendations on how to proactively leverage the information
- You proactively and consistently bring new ideas to the table — for clients and/or internal teams or committees
- You’re vocal in internal meetings and internal communications, sharing ideas across your client channels as well as agency channels
People Development
- You’re becoming a strong mentor/coach and oversee the work of each person on your account teams to ensure client goals are met
- You’re able to manage team members, helping them identify and monitor goals that will further their career
- You provide direct, constructive feedback and coaching to teammates; you’re able to communicate about difficult topics in a diplomatic and respectful way
- You play a strong role in the recruiting process, ensure the success of hires, and help provide a smooth and successful onboarding experience
Media Relations
- You play an instrumental role in driving media relations campaigns that shape clients’ reputations and help them achieve their business objectives
- You have very strong media relations skills and a real passion for coverage; you also have established media relationships
- You work closely with the team to maximize media attention for key announcements and proactive campaigns
- You help both our internal team and clients brainstorm new ideas to effectively drive coverage
- You’re learning how to handle crisis media issues and manage through challenges
- You oversee ongoing analyst relations by ensuring periodic briefings with key analysts
Content Development
- You identify and recommend content generation campaigns that will help advance the business objectives of our clients
- You’re able to produce a range of compelling and persuasive materials with little to no edits needed from the senior team
- You manage the writing and development of higher-level strategic documents, including messaging platforms and PR plans
- You edit and provide direction on the writing work of ACs through SAEs
Speaking & Awards
- You are familiar with the events and awards that are important to our clients
- You’re able to identify the best proactive speaking opps or awards for clients
- You find new opportunities for clients and provide thoughtful recommendations
- You provide strategic counsel and insight to teams and clients and always ensure the team is tracking to results
Marketing Strategies
- You’re able to strategize and implement marketing methodologies, including online content strategy and development, multimedia and social media production and management, email communications, electronic database and content management, and web analytics
- You are learning how to navigate, or you may already know how to navigate, social media issues and how to turn them around
Measurement
- You effectively connect the dots between the work we do and our client’s goals, OKRs or KPIs
- You’re able to create measurement strategies with sound methodologies
- You begin identifying new tools and trends that enhance our understanding of measurement tools and methodologies so we can create compelling reports for our clients
- You have a relentless drive to meet or exceed client goals
Business Development
- You treat the agency as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand
- You participate in new business meetings and provide meaningful input and value
- You project manage the development of new business proposals and create strategic content
- You attend at least four networking events per year
- You are building and maintaining a list of business development prospects and conducting outreach on an ongoing basis as directed by senior leadership
Agency Operations
- You play a leadership role in at least one major agency initiative
- You bring new ideas to the table that help streamline efficiencies across account teams and the agency
This position may also require other duties as assigned.
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