Overview
Drive Operational Excellence. Optimize Market Performance.
We are seeking an AVP of Target Markets Operations to lead operational initiatives in underperforming markets and develop detailed market strategies aligned with organizational goals. Reporting to the SVP of Business Development, this role collaborates cross-functionally with corporate leaders and clinical teams to enhance patient care, drive market performance, and ensure compliance with corporate and regulatory policies.
Key Responsibilities
Lead operations initiatives in targeted markets to optimize best practices in patient care and enhance the overall patient experience
Collaborate with executive leadership to assess underperforming markets and develop strategic operational plans
Align clinical and operational goals with business development strategies to drive market performance
Provide leadership, guidance, and accountability to operational teams to ensure goals are met and standards are upheld
Analyze and evaluate operational productivity, effectiveness, and outcomes to identify areas for improvement
Support research, strategy development, and implementation of business development and operational initiatives
Coach and train operations professionals on effective business strategies through meetings, phone calls, and field visits
Partner with clinical, business development, and operational leaders to establish short- and long-term objectives
Serve as a role model in promoting the company’s core values, positive culture, and professional integrity
Travel as required to support market operations and initiatives
About You
Qualifications – What You’ll Bring:
Bachelor’s degree required
5–10 years of operations experience in the healthcare services industry; hospice experience preferred
Strong working knowledge of business operations processes
Proven ability to drive strategy, set targets, and achieve operational goals
Excellent verbal and written communication skills; able to engage and influence remote field, mid-level, and executive staff
Highly organized, able to balance multiple priorities, and work independently while functioning as part of a team
Strong professional judgment, problem-solving skills, and accountability
Proficient with multiple online and computer applications
Strong follow-up and relationship-building skills
Preferred Qualifications (Not Required):
Prior experience leading cross-functional operational initiatives in healthcare markets
We Offer
Benefits for All Associates (Full-Time, Part-Time & Per Diem):
Additional Full-Time Benefits:
Apply Today — Lead operational strategies that drive market growth and elevate patient care.
Legalese
Our Company
At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader inhospice care, palliative care, home health care, and advanced illnessmanagement, with nearly 600 locations and thousands of dedicated clinicians across 38 states.
Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.
Our nationwide reach is powered by a family of trusted brands that include:
With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.