Associate Manager, Experiential Marketing & Showroom

About Us:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview:

Azazie is seeking a dynamic, strategic, and highly organized Experiential Marketing & Showroom Manager to bring our brand to life through immersive experiences while overseeing the day-to-day operations of our showroom. This role is pivotal in driving brand awareness and cultural relevance through high-impact events, influencer engagement, and seamless showroom execution.

Blending big-picture strategy with hands-on execution, this individual will lead the development and execution of experiential marketing initiatives—including VIP events, influencer activations, and community-driven experiences—while also managing showroom operations, talent relationships, and PR/influencer activities within the space. The ideal candidate thrives in a fast-paced environment, has a strong pulse on culture, and is passionate about creating meaningful brand moments both physically and socially.

Responsibilities and Duties:

Experiential Marketing Strategy & Execution

• Develop and execute a comprehensive experiential marketing strategy aligned with brand and business goals
• Conceptualize innovative, culturally relevant activations that drive brand awareness, engagement, and conversion
• Identify opportunities for partnerships, cultural moments, and market expansion
• Lead end-to-end execution of brand events, including VIP events, editorial activations, influencer gatherings, and partnership activation events
• Oversee budgets, timelines, vendor sourcing, and production logistics
• Direct creative execution, including event design, programming, and run-of-show
• Analyze post-event performance (attendance, impressions, social reach, ROI) and ensure monthly KPIs are met

Showroom Management & Operations

• Oversee and manage all showroom activities to ensure a seamless, organized, and elevated environment
• Own showroom calendar management, including appointments, fittings, pulls, and internal scheduling across PR, influencer, and social teams
• Maintain showroom presentation to reflect brand standards at all times
• Lead in-showroom activations, including VIP days, influencer styling sessions, and community events
• Manage showroom inventory, including PR samples and gifting items—tracking, organization, replenishment, and seasonal rotations
• Partner cross-functionally with merchandising and operations teams to ensure product availability and presentation

PR, Influencer & Talent Relations

• Collaborate closely with PR and Influencer teams to drive earned media and organic social amplification through all activations
• Support influencer seeding, gifting strategies, and experiential moments tied to campaigns and events
• Coordinate VIP services and curate best-in-class experiences for high-profile guests and clients

Partnerships, Vendors & Cross-Functional Collaboration

• Source and manage relationships with external partners, vendors, and creative collaborators
• Work cross-functionally with PR, social, influencer, merchandising, and partnerships teams to align on brand initiatives
• Develop and manage timelines to ensure all projects are delivered on schedule and at a high standard
• Create detailed event recaps and reporting to inform future strategies

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications:

• 3+ years of experience in experiential marketing, PR, styling, showroom management, or event production (fashion or DTC preferred)
• Proven track record of executing high-quality, visually compelling brand activations and events
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Experience managing showroom operations, inventory, and PR/influencer activities
• Deep understanding of influencer marketing, PR, and cultural trends
• Strong network or ability to build relationships with VIP, entertainment, and influencer communities
• Exceptional communication and interpersonal skills; polished and highly collaborative
• Highly detail-oriented with a strong sense of ownership and accountability
• Ability to work both independently and cross-functionally in a fast-paced environment
• Proficiency in developing creative assets, including lookbooks, event decks, and light graphic design (e.g., presentations, invitations, etc.)
• Willingness to travel as needed

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.