Associate Director, Social Media

SUMMARY

The Associate Director, Social Media is responsible for day-to-day organic posting, monitoring and community management on the Beef. It’s What’s For Dinner. social media properties, special project work, graphic design for the in-house created content and social video production. This position, which is part of the Issues Management and Public Relations team and reports to the Senior Director, Social Media, works closely across teams to plan, develop and implement effective social media content and tactics. While this position is with the National Cattlemen’s Beef Association, this position only manages and produces social media content for the consumer-facing Beef. It’s What’s For Dinner. brand (not for social media platforms for the National Cattlemen’s Beef Association).  This position is located in Centennial, Colorado with a hybrid schedule. We don't offer any remote positions. 

ESSENTIAL FUNCTIONS

An employee in this position may be called upon to do any or all the following essential functions. These examples do not include all the functions which the employee may be expected to perform.

• Lead the daily community management and monitoring of the iconic Beef. It’s What’s For Dinner. social media properties.
• Lead the creation of all organic social media video content which includes conceptualizing ideas, creating scripts and outlines, schedule coordination, filming, editing and all post-production needs.
• Drafts, publishes, and maintains organic content via content calendars for all relevant Beef. It’s What’s for Dinner. brand social media and online accounts, ensuring that all content follows proper review process, including subject-matter expert reviews and any reviews required as Checkoff contractors.
• Keeps a pulse on social and cultural trends, quickly turning insights into compelling, timely content and programming that resonates with audiences.
• Assist with development and creation of images and videos for social media posts.
• Review user-generated comments and posts in a quick and timely manner and respond to comments, when appropriate, to foster a positive community, and add value to the social media user experience, while enforcing Social Media Guidelines as defined by the brand.
• Assist Senior Director, Social Media with overall department management and act as social media liaison with other departments on special projects when assigned.
• Escalates user generated-content, where appropriate, to internal and client stakeholders.
• Work closely across teams to develop and distribute high-quality, compelling content that is aimed at positioning beef as the top protein and fostering community engagement.
• Play a critical role in NCBA’s Digital Command Center, to monitor the social media environment and determine how to engage.
• Identifies online conversations the beef brand should engage and interact with including social media channels and blogs.
• Utilizes social listening tools like Sprinklr and Meltwater to generate insights on trending topics and alerts team members as needed to recommended actions that need to be taken.
• Works collaboratively with digital marketing team members to track performance of social channels, content shared on social media and campaign performance.
• Collaborates with the Senior Director, Social Media by assisting in the development and implementation of paid social media strategy for the iconic Beef. It’s What’s For Dinner. brand.
• Assists in development of content for presentations/webinars to educate State Beef Councils on online/social media tools, tips, and trends.
• Responds in a timely manner to information requests received from NCBA staff, state partners and industry stakeholder organizations.
• Minimal travel.
• Other job duties as assigned.

MINIMUM QUALIFICATIONS 

• EDUCATION - Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
• EXPERIENCE
  • 2+ years of experience in social media
  • Community management experience
  • Experience creating social content, including imagery and videos preferred
  • Social video creation and editing with proficiency in editing video software such as Adobe Premier Pro, CapCut or Splice
  • Proficiency in paid social and social listening/moderation tools for organic like Sprinklr and PR-focused tools preferred
• EQUIVALENCY – N/A
• CERTIFICATION(S) – N/A
• SKILLS – A love for social media and beef, a comfort with learning and communicating about how beef is raised and a respect for the farmers and ranchers who raise beef. Ideal candidate will also have:
  • Food industry knowledge or experience
  • A can-do attitude with a willingness to test and learn a variety of approaches to find what sticks
  • Strong written and verbal communication skills, and attention to detail
  • Excellent multi-tasking skills to be able to handle a variety of topics and social media platforms
  • Strong management and leadership skills
  • An ability to identify target audience preferences and develop content that meets both target audience, as well as stakeholder needs and expectations.
  • A positive, collaborative attitude
  • High level of professionalism, trustworthiness, dependability, and motivation and ability to adapt to change
  • Ability to work independently but also in a collaborative team environment

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• 401(k) with Company Match
• Life Insurance
• Long-Term Disability
• Short-Term Disability

• Sick Time

  EEO Statement
  It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information. The position is expected to stay open until the posted close date. Please submit your application as soon as possible as the posting is subject to close at any time once a sufficient pool of qualified applicants is obtained. 
  
  Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of attendance at or graduation from an educational institution. You will not be penalized for redacting or removing this information.