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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Job Summary
TheAssociate Director of Social Media Content Strategy & Creation shapes BD’s enterprise social and web engagement strategy to strengthen external presence, elevate corporate brand visibility, and drive meaningful engagement with healthcare professionals, customers, and patients.This role builds and governs a unifiedbrandengagement frameworkacrossearned,paidand owned channels,ensuring integration with BD’sambitions,goalsandpriorities.
Operating as a strategic connector across Corporate Communications, Brand, Digital Marketing, Business Units, and Medical/Legal/Regulatory,thisroleaccelerates high-quality content creation, streamlines compliant workflows, and embeds social as a core lever within omnichannel plans. This individualwillown KPI definition, data, and analytics for social engagement,using insights to enhance BD’s corporate brand equity, positioning, quality contentcreation, and embeds social as a core lever within omnichannel plans.
Key Responsibilities
EnterpriseBrandSocial & Web Strategy, Governance, and Brand Integration
Develop and govern an enterprise social media and web engagement framework aligned to BD’sbrandambition andpriorities.
Ensure integration of social media strategies with brand, communications, and omnichannel plans acrossearned,paid,ownedchannelsas well as priority events.
Leadstrategic planning for digitalthoughtleadershipto amplify BDexpertiseand reach priority audiences.
Integrate social media planning and execution with prioritized external events.
Serve as the voice of the BD brand inalldigitalchannels.
Manage external partners and platforms to scale capabilities, innovation, and speed to market.
Content Strategy, Creation, and Compliant Delivery
Lead initiatives to accelerate creative content development and ensure rapid, high-qualitydelivery across channels (social, web, video, shortform/longform).
Establish andmaintainbest practices, templates, and guidance to enable brandconsistent,audience relevantcontentcreation.
Oversee end-to-endreview andapproval ofworkflows; ensure regulatory, privacy, and brandcompliance.
Partner closely with creative leadsandcontent strategists to translate complex topics into compelling stories and campaigns.
Marketing Operations & CrossFunctionalEnablement
Build and scale standardized workflows across content intake, prioritization, production, and approval to improve efficiency and predictability.
Manage social media agencies, platforms, priority accounts (when used for connectedbrandcampaigns) and vendors to effectively launch social media programs.
Leverage technology, AI, social listening, and content management tools to streamline operations and automate routine tasks whereappropriate.
Establish a cross-functional operating model with Corporate Communications, Digital, BUs, Medical, Legal, ERC/Governance, and Analytics to drive alignment andadoption.
KPI Definition, Data & Analytics Ownership (BrandValue)
Define the KPI framework for social and web engagement (e.g., reach/quality of reach, engagement depth, audience growth and mix, brand lift, traffic quality, content efficiency, compliance adherence).
Own data and analytics forsocialchannels: instrument, track, and report performance; build dashboards; andestablishstandards for data integrity and comparability.
Link insights to BD’s brand value architecture: translate performance andperceptiondata into actions that enhance BD’s corporate brand equity and articulate valueand impact.
Run recurring performance reviews with stakeholders; recommend optimizations across content, channels, cadence, format mix, audience targeting, and DTL activation.
Partner with Research/Insights to incorporate brand tracking, sentiment, and category SOV intodecisionmaking; socialize learnings and playbooks.
Required Education and Experience
Bachelor’s degreerequired(Marketing, Communications, Business, or related);
10years in social media strategy/content, digital marketing, or adjacent roles;Agency background welcomed.
Proven success building enterprise social strategiesandgovernancemodelsacross paid and owned channels.
Demonstrated ability to lead complex crossfunctionalinitiatives and influence without direct authority.
Strongproficiencywith social platforms (e.g., LinkedIn, YouTube, X/Twitter, Instagram, TikTok) and healthcarerelevantandpossiblythird-party/HCPecosystems.
Hands-on experience with analytics, social listening, and content performance platforms; ability to translate data into decisions and narratives for executives.
Excellent communication, stakeholder management, and changeenablementskills; thrives in ambiguity andfast pacedenvironments.
Preferred Qualifications
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Health and Well-being Benefits
Other Well-being Resources
Retirement and Financial Well-being
Life Balance Programs
Other Life Balance Programs
Leave Programs
Required Skills
Optional Skills
.
Primary Work LocationUSA NJ - Franklin LakesAdditional LocationsWork ShiftAt BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salaryor hourly rateranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed.The salaryor hourly rateoffered to a successful candidate is based on experience, education, skills, andany step rate pay system of the actualwork location, as applicable to the role or position.Salaryor hourly payranges may varyfor Field-based and Remote roles.
Salary Range Information
$160,900.00 - $265,400.00 USD Annual