ASSOCIATE BRAND MANAGER - CAT TREATS

Description

Associate Brand Manager – Cat Treats (Hybrid)

About Us:

For over 100 years, Hartz has been driven by one belief: pets make life better. That belief fuels our commitment to creating innovative, trusted products that strengthen the bond between pets and their families.

Our diverse team of passionate professionals continuously reimagine what pet care can be—working collaboratively to improve the wellbeing of pets everywhere. We’re proud to offer an inclusive, flexible workplace where employees are supported, valued, and empowered to grow.

At Hartz, the work you do matters—far beyond our walls. Join us and help shape the next chapter of pet care innovation.

What We Offer …

• Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
• Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
• Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
• Generous Paid Time Off: Enjoy up to 34 paid days off annually.
• Paid Leaves: Parental leave, Bereavement leave, and Military leave.
• Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
• Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
• Employee Perks: Volunteer opportunities, fun employee events, and more!

The Role …

We are seeking an enthusiastic and creative Marketing professional who is eager to enhance their knowledge and skills in Brand Marketing to join our dynamic team. This is a unique opportunity to work on our Cat Treats category—our fastest-growing segment and the category leader with the #1 share!

In this role, you’ll support the Brand Management team by leveraging data to inform marketing and innovation plans. You’ll contribute to annual planning while assisting with day-to-day business needs, including forecasting, SKU and inventory management, and cross-functional coordination.

This is a hands-on role for someone who enjoys both strategy and execution. You’ll analyze consumer behavior, category trends, and competitive activity to uncover insights and help translate them into actionable strategies—while building a strong understanding of the P&L and driving measurable business results.

This position is located at our Secaucus, NJ corporate headquarters, and has the flexibility to work a hybrid schedule.

Your Responsibilities …

Product Development & Marketing

• Assist in the identification and development of new products, product improvements, packaging improvements, and line extensions – develops 3C/4P analysis and development. Partners with R&D.
• Develop insightful, clear, and impactful sales presentations to support new products and educate on category trends/consumer understanding.
• Assist in the execution of consumer communication / promotional support, working with Hartz agency of record on 360-degree consumer activation.
• Monitor and analyze sales performance key drivers (POS based and internal shipments) and develop accurate forecasts.
• Partner closely with Marketing Coordinator in development/approval of packaging design

Market Research & Insights

• Analyze and summarize results of market research and POS data
• Maintain knowledge of key competitive activity, new products, product improvements, and market/channel trends within the category to keep competitive. Maintain basic understanding of overall pet care/market trends shaping the industry.
• Develop materials to execute consumer market research studies

Operations & Cross-Functional Collaboration

• Assist in S.K.U. portfolio management for the category and inventory working closely with cross functional team
• Provide support to cross-functional project team to execute plans and provide direction on day to day management of business issues and opportunities.
• Provide support to forecast volume and work through S&OP process in conjunction with Sales, Operations Planning and other parties as appropriate
• Develop P&L’s for new items / existing items to evaluate pricing/cost/trade support changes
• Help maintain IRI database integrity for their category

Requirements

You’ll Need …

• Education and Experience: Bachelor’s Degree in Marketing, Business, or a related field with a minimum of 3+ years of Marketing experience, with at least 1 year as an Assistant Brand Manager or equivalent and 2 years in a senior Marketing support role for a CPG company
• Data Analysis Experience: Experience in syndicated data analysis
• Analytical Skills: Skilled in IRI (Circana)/Nielsen POS and Panel Data
• Market Analysis Skills: Experience conducting market research and P&L analysis
• Technical Proficiency: Proficient in Microsoft Office Suite programs
• Business Travel: Willingness and ability to travel domestically a few times a year

The anticipated salary range for this role is between $105,000 and $115,000. The specific salary offered will depend on the candidate’s qualifications and experience for this position. This role may also be eligible for an annual discretionary incentive award.
If this sounds like a good match and you want to learn more about this exciting role, please get in touch with us today!
Hartz is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age or any other characteristic protected by law.
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