Associate Director, Creator & Social Programs
About HYDP
HYDP builds and operates always-on creator programs for brands that take growth and relevance seriously.
We help brands use creators as a primary media channel—moving beyond one-off campaigns to sustained partnerships that drive cultural momentum and measurable business results. Our work spans creator strategy, talent partnerships, content, performance, and the operational systems that make it all scalable.
At HYDP, you’ll work on creator programs designed to last, alongside smart, ambitious teams, and in close partnership with senior brand leaders.
How We Work (Our Values)
- Built to scale: We design systems and programs that allow great ideas to move fast and improve over time.
- Creators as partners: We treat creators as long-term collaborators, not media placements.
- Performance matters: Cultural relevance only counts if it delivers real business results.
- Collective success: We win as a team—with clear ownership and shared accountability.
- Radical clarity: We value direct thinking, honest feedback, and data-backed decisions.
- Solutions-Oriented: We focus on solving problems, not escalating them. We move with urgency, think critically, and bring recommendations—not just obstacles.
- Client Service-Minded: We operate as true partners to our clients, balancing responsiveness, strategic guidance, and high executional standards. Great client service means building trust, not just delivering tasks.
- Proactivity: We anticipate needs before they become issues. Whether with clients, creators, or internal teams, we value initiative, follow-through, and forward thinking.
- Entrepreneurial Spirit: We approach the business with an ownership mindset. We’re resourceful, adaptable, and motivated by building—not just maintaining. Everyone contributes to shaping the future of the company.
- Executional Excellence: We care deeply about the quality of our work. Details matter, follow-through matters, and consistency matters—because strong execution builds trust internally, externally, and over time.
Role Overview
The Associate Director is responsible for leading the day-to-day management of creator programs and ensuring campaigns deliver against both client objectives and operational standards.
This role goes beyond execution into broader account ownership — managing client communication, guiding strategic execution, overseeing workflows across accounts, and helping lead junior team members through complex creator programs.
You’ll act as a trusted operational lead across accounts, balancing executional oversight with strategic thinking, client partnership, and program optimization.
What You’ll Do
Lead creator programs and account execution
- Oversee day-to-day management of creator campaigns and always-on programs across accounts
- Ensure campaigns align with client goals, strategic direction, and performance expectations
- Guide executional workflows from briefing through reporting and optimization
- Lead problem-solving across campaign, creator, and operational challenges
Manage client relationships
- Serve as a primary day-to-day client contact across accounts
- Lead status meetings, reporting discussions, and ongoing communication
- Build trusted relationships through proactive communication and strategic guidance
- Ensure client needs, feedback, and priorities are managed effectively
Oversee workflows and operational quality
- Manage timelines, staffing coordination, deliverables, and executional standards across programs
- Partner cross-functionally with strategy, production, operations, and paid teams
- Improve workflows and operational systems that support scalable creator programming
- Ensure consistency, quality control, and account health across workstreams
Lead and mentor junior team members
- Provide guidance, feedback, and support to junior team members
- Help elevate execution quality and operational rigor across the team
- Support onboarding and development of emerging talent
Support account growth and strategic thinking
- Contribute strategic recommendations informed by creator, platform, and performance insights
- Identify opportunities for account growth, optimization, and added value
- Support long-term program planning and account development
What You Bring
- 6–8+ years of experience in influencer marketing, creator partnerships, social media, or integrated marketing
- Strong experience managing creator programs and client relationships
- Ability to independently lead multiple accounts and workstreams simultaneously
- Excellent communication, leadership, and problem-solving skills
- Strong understanding of creator ecosystems, platform strategy, and campaign performance
- Experience mentoring junior team members and managing cross-functional collaboration
- Operationally strong with strategic instincts and strong client presence