Role: Web Specialist/Web Product Owner
Duration: 6 months
Location: Lake County, IL (Ideally on-site Tuesday, Wednesday, Thursday)
Daily Work Schedule Expectations 9-5 (CST)
Top 3 – 5 Skills needed:
1. 3-5 Years experience in Website Operations, Digital Marketing, content management web coordination or a related field
2. Experience working with Marketing, Agency, or technical partners in a matrixed environment
3. Working knowledge of enterprise CMS platforms, preferably AEM or similar systems
4. Familiarity with website content updates, QA processes, and launch support
5. Strong project coordination, communication, and organizational skills
Job Description:
Web Specialist/Web Product Owner.
Position Summary
The client is seeking a Contractor, Website Product Specialist to support the Web Channel team in the execution of brand website initiatives on digital marketing platform. This contractor role is focused on hands-on delivery of approved website updates, coordination of launch activities, and support of day-to-day site operations for assigned franchise(s).
The Contractor, Website Product Specialist will work closely with Brand Marketing, agency partners, Analytics, Marketing Operations, and Technology teams to help move website work through established processes efficiently and accurately. This role is execution-oriented and well suited for a professional who can operate independently, manage multiple priorities, and support web projects in a fast-paced, highly matrixed environment.
Primary Responsibilities
• Execute approved website updates, content changes, and enhancements for assigned brand site(s)
• Coordinate with internal stakeholders and agency partners to support website deliverables through the implementation process
• Assist with launch readiness, release coordination, and post-launch follow-up
• Support content authoring, QA, and MRP submission for in-scope website updates and priority requests
• Help maintain governance processes, workflow documentation, and execution standards
• Partner with analytics and marketing teams to support tagging, reporting, and performance monitoring
• Contribute to testing and optimization efforts, including A/B test coordination and basic analysis support
• Assist with personalization and targeted content initiatives as directed
• Monitor site operations and escalate issues to help maintain stability and performance
• Help identify practical solutions to remove roadblocks and keep projects moving
• Support continuous improvement efforts to streamline web workflows and increase efficiency
Additional Responsibilities
• Assist in gathering and documenting requirements for approved website enhancements
• Support implementation of content and platform updates across web properties
• Collaborate with cross-functional stakeholders to ensure priorities, timelines, and deliverables remain aligned
• Guide internal and external partners through established web processes and governance standards
• Support mobile-first and user-centered web best practices
• Contribute to new ways of working that improve speed, quality, and consistency
Competencies
• Able to work independently with limited supervision
• Strong organization and prioritization skills
• Effective collaborator with the ability to influence across teams.
• Strong attention to detail and accountability for execution.
• Clear verbal and written communication skills.
• Practical understanding of digital marketing platforms and website operations.
• Analytical mindset with the ability to support decisions using data and observations.
• Flexible, responsive, and comfortable working in a changing environment.
Qualifications
Required
• 3–5 years of experience in website operations, digital marketing, content management, web coordination, or a related field.
• Experience working with marketing, agency, and technical partners in a matrixed environment.
• Working knowledge of enterprise CMS platforms, preferably Adobe Experience Manager or similar systems.
• Familiarity with website content updates, QA processes, and launch support.
• Understanding of Agile or iterative digital delivery processes.
• Experience with web analytics tools such as Adobe Analytics and/or Google Analytics
• Strong project coordination, communication, and organizational skills
• Ability to work effectively with both technical and non-technical stakeholders
Preferred
• Experience supporting personalized content, testing, or digital optimization initiatives.
• Familiarity with SEO best practices and web governance.
• Experience with Adobe Experience Cloud tools.
• Working knowledge of project management tools such as Jira, Smartsheet, MS Project, or similar tools.
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