Walser Automotive Group Marketing Manager

For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we’ve grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois. 

We lead with innovation, technology, and a promise to deliver an exceptional experience every time. 

• And your work here matters: a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities. 

At Walser, success starts with people. Join us to build a career where you can grow, belong, and make a real impact.

Compensation: $70,000-$90,000/year depending on experience!

What You’ll Do:

• Monthly promotional strategy & execution: determine model and incentive focus, monthly budget allocation, and execute strategy via websites, social media, database communication, SEM, SEO, third-party vendors, etc.
• Tracking, reporting, and analysis: performance of quantifiable marketing activities, ad-hoc analytic requests, and development/automation of regular reports for review with senior staff.
• Lead metrics: monitor and report lead volume trends/concerns, make recommendations on lead providers based on general performance, store goals, and cost-efficiency.
• Website traffic: drive quality web traffic with strategic SEO and efficient SEM campaigns aligned with store performance goals.
• Video content strategy: determine high-impact video subject matter, coordinate shoot with videographer and store.
• Regular check-ins and communication with senior staff for planning, consultation, follow-up, etc.
• Creation/execution of all creative assets (both requested and required).
• Website maintenance: ongoing updates, functionality, bug-fixes, UI/conversion enhancements, adherence to OEM compliance, inventory display/syndication, etc.
• Lead delivery: lead audits as needed, troubleshooting issues, ensuring leads are properly catalogued in the CRM.
• Ongoing, in-depth evaluations of vendor performance, efficiency of spend, and recommendations to leadership that align with store performance goals.
• OEM Compliance: in-depth knowledge of OEM program standards and requirements and resolving infractions
• Co-op Documentation: gather and provide to assigned contact in strict accordance with submission deadlines, claims issues, etc.
• Marketing budget: monthly creation, review, approval with the understanding that it aligns with strategic goals.
• Drive team results by communicating job expectations, planning, monitoring, and evaluating
• Develop, coordinate, and enforce systems, policies, procedures, and productivity standards
• Timely response and/or support when assistance is needed
• Motivate, counsel and monitor the performance of all assigned team members conducting disciplinary action or as needed and administer annual performance evaluations for staff with thoughtful feedback
• Appraise staff productivity and efficiency for the purpose of recommending promotions or other changes in status
• Complete employee terminations based on policy violations with HR approval
• Manage all staff pay rates and hours worked, schedules, time off, and other administrative duties
• Coordinate with the Recruiting Department to interview and hire department staff
• Ensure that any employee relations issues or concerns are addressed and escalated to HR when necessary
• Monitor and assist in the implementation of company initiatives and legal compliance measures and ensure the communication of company news on a regular basis
• Support the career and professional development of team
• Lead by example and be an advocate for team, embrace and exhibit Walser CORE values
• All other duties, tasks and/or projects as assigned
• Expected Direct Reports:
  • Analyst(s)
• Uphold Walser’s Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded

What You Bring:

• Minimum Bachelor’s Degree in Marketing or related field and 3 years of experience.
• High-level communication skills in the form of interpreting complex data and presenting to large groups.
• Data-driven decision-making skills that result in high-impact performance and tangible ROI.
• Extensive knowledge of SEO, SEM, and paid social media strategy.
• Extensive knowledge of tools including but not limited to: Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Microsoft Office, Task Management Software, etc.
• High-level organizational skills reenforcing the ability to handle and prioritize multiple projects and deliverables all at once and meet varying deadlines.
• A great attitude, team player, and collaborator while also self-motivated and able to work independently.
• Curiosity and willingness to learn with a flexible, proactive problem-solving nature.
• Ability to both give and take effective, actionable creative feedback and direction.
• Ability to make swift decisions, work through demanding situations and quickly resolve problems to ensure initiatives are completed within the designated time frame, scope and budget.
• High standards: going above and beyond ‘good enough’ and maintaining high quality support to Walser stores.

What’s In It For You? 

• Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy personal time away 

• Career Growth & Opportunity for Advancement 
  We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career. 

• Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses. 

• Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits. 

• Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match. 

• Paid Clothing Program: Twice a year, choose from a hand-curated collection of branded Walser apparel—on us. 

• Employee Discounts: Enjoy exclusive employee discounts across products and services. 

• Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser. 

• Community Involvement 
  Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve. 

• Employee Assistance Program (EAP) – Support for personal and professional challenges 
• Referral Program – Earn referral bonuses for referring talented candidates 

Apply today and help drive operational excellence at Walser Automotive Group!

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.