Visual Merchandising Manager

安踏集团
Santa Monica, CA

Position Overview

Visual Merchandising Manager/Senior Specialist leads in-store visual merchandising execution and retail training to ensure consistent brand presentation, elevate customer experience, and drive sales performance across all stores.


Key Responsibilities

Visual Merchandising (70%)

  • Execute and maintain visual merchandising standards across stores, ensuring alignment with global guidelines and consistent brand presentation.
  • Conduct store audits and identify opportunities to improve sales, customer experience, and visual execution.
  • Localize and implement VM guidelines, seasonal campaigns, and product launches in partnership with cross-functional teams.
  • Support new store openings, including setup and on-site visual execution.
  • Manage VM budgets, including props and graphics, ensuring cost efficiency and proper resource allocation.
  • Oversee inventory and storage of VM materials, ensuring effective utilization and control.
  • Develop in-store VM capabilities through coaching and on-the-job training.


Retail Training (30%)

  • Design and deliver training programs focused on visual merchandising, product presentation, and store execution.
  • Conduct onboarding and ongoing training sessions to elevate store team capability.
  • Develop training materials and maintain training records.
  • Partner with retail leaders to identify training needs and improve store performance.


Qualifications

  • Bachelor’s degree or equivalent experience in Visual Merchandising, Design, or related field
  • 5+ years of experience in visual merchandising within retail (sportswear/fashion preferred)
  • Experience in retail training or coaching is a plus
  • Strong understanding of store operations and consumer experience
  • Proven ability to manage budgets, vendors, and multi-store execution
  • Passion for sports and retail


Skills & Competencies

  • Strong visual sense and attention to detail
  • Effective communication and training delivery skills
  • Hands-on, execution-focused, and highly collaborative
  • Ability to manage multiple priorities in a fast-paced environment
  • Willingness to travel as needed
// // //